5 Powerful tips to get more exposure!

 

John Jantsch of Duct Tape Marketing provides five powerful tips about how to get more love from bloggers, tweeters, and fans. My experience is that most companies seeking this love don’t do any of these five things. Ergo, if you did them, you’d be amazed at how well they work.

What a blog can do for your business

We Often Hear What Can a Blog Do for a Business

In order to best answer this we must all agree on what a Blog is. So the most common definition used for the word Blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-the term is actually weblogs coined by Jorn Barger in 1997.

Blogs generally fall into two categories.

Personal Blogs: This is a mixture usually of a personal diary as well as opinion posts and even research links.

Business Blogs: These are usually more corporate tools for communicating with customers or employees to share knowledge and expertise in a certain area.

Currently, Business blogs are sweeping the business community. Blogs are an excellent way to share your company’s expertise, build additional web traffic, and connect with potential customers.

So now on to the question at hand…..What Does Blogging Do for a Small Business?
• Blogging is a low-cost marketing initiative to enhance your web presence. For small business owners without the major marketing dollars this is a rather inexpensive method to get your company’s name out on the Internet.
• Updating the blog is a much quicker process to help introduce new concepts and even products online.
• These blogs also provide a business the opportunity to share your expertise and knowledge with a larger audience.
Here are a couple of examples of business blogs that I enjoy
Gizmodo (http://gizmodo.com/) is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.

Research Buzz (http://www.researchbuzz.org/wp/) is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.

I encourage you to get online and check out the vast variety of blogs out there. Blogs do have a downside. Blogging does not provide the functionality of web pages and should never replace the need for a highly optimized website. However; knowing this blogs are a minimal cost initiative that are usually very advantageous to your small business.

Your Way to the Top = Blogging

It is no real secret that a well written topical blog can significantly help out your website – so why aren’t you doing it? 

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things. 

An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. I have seen multiple situations where regularly updated blogs wind up ranking #1 in Google for relevant phrases literally within a couple hours of posting. It usually takes a well established website and blog to make this happen, but there is big potential if you do things the right way. 

It is no real secret that a well written topical blog can significantly help out your website – so why aren’t you doing it? 

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things. 

An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. I have seen multiple situations where regularly updated blogs wind up ranking #1 in Google for relevant phrases literally within a couple hours of posting. It usually takes a well established website and blog to make this happen, but there is big potential if you do things the right way. 

While blogs work best if updated multiple times per week, even those with a new post every week or two have advantages. Blogs don’t have to be a major undertaking, spending only an hour or so a week on posting can have you seeing results in no time. 

There are many advantages to adding a blog to your website. Here are a few. 

Increased Rankings

By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more of an authority you make your site, and this helps to improve your overall search rankings. It can also help you obtain rankings for “long tailed search phrases”. 

Long tailed search phrases are those that are less commonly searched, and usually exceed 3 or 4 words in length – they are also very targeted to your product or service. Blogs are great for getting rankings on long tailed search phrases. If you see a long tailed search phrase you want to rank for, use the phrase as the post title (if it makes sense to do so) and write a good, content rich post about it and your ranking potential for this phrase will rise.

By writing blog posts with your target phrases in mind, you can often help improve your overall rankings by increasing the relevance of the site to that search phrase. Consider also linking to other relevant pages within your site from the post.

Increased Traffic

Blogs are great for increasing traffic. Aside from the added traffic you may see from search ranking improvements, if your blog is interesting and topical, you will get some repeat visitors to your site as readers check back for new posts. If people really like your blog, they will spread the word, resulting in even more visitors. Just think, have you ever emailed or instant messaged a friend with a link to an article you have read? Don’t you want your link to be the one passed around? 

Credibility

By blogging regularly about your industry you will help to establish yourself as an expert. Many of your potential customers will see your blog and notice that you know what you’re talking about and be more likely to utilize your services. By sharing your knowledge it can help to instill trust onto your visitors which can actually result in increased conversions. There are a lot of faceless, anonymous websites out there – an active blog can help people relate to you and trust you.

Links

A good, well written blog can result in free one way links to your site. Sometimes it is as simple as a fan adding your link to their blog roll, and other times it may be RSS working its magic. Try to squeeze in a link or two into your posts and direct them to other internal pages on your website. If anyone then republishes or syndicates your posts on their sites, you will also end up with a relevant back link. (If you would like some other ideas on link building be sure to check out Ways to Increase Link Density & Building Links with Directory Submissions ) 

A blog is not a magic bullet used to skyrocket your inbound link counts, but it can certainly help. 

What Platform To Use

I am a firm believer in the power of WordPress and the seemingly unlimited plug-ins available to help you. That said, just about any blog platform will work. It is probably best to stick with the main stream providers as they tend to have more options available and better support forums in case you get stuck with customization issues. In the end however, any search friendly blog platform will ultimately do the trick. 

Blog Post Ideas

If after reading this you are sitting there thinking, “What should I write about?” here are some ideas to help you get going: 

    • New product launches 
    • Press releases
    • Industry relevant news 
    • How to’s related to your product or service 
    • Answers to reader comments 
    • Posts revolving around relevant long tailed phrases 
    • In depth product descriptions or tutorials 
    • Company history or interesting stories 
    • Reviews of related products, services or online tools 

Blogs are relevant for pretty much all industries, and they don’t have to take a lot of your time. A little creativity can help you come up with ideas for posts, just try to think outside the proverbial box.

If you’ve been putting off the blogging idea for some time, consider getting started now. There is much to gain and very little to lose.