Twenty Five Business Tips From Experts in the United States

Experts Sharing Business Tips

Top 25 Small Business Tips from Leading Industry Experts in the U.S.A.

Could you use a handful of helpful small business tips to grow your company?

I’m sure you can, and what better way to help small business owners like you then to share some of my favorite tips from our country’s top industry experts in their respective fields.

Below you will find a personal collection of some of my favorite golden nuggets from the country’s brightest minds in the areas of start-ups, small business, corporate finance, credit, internet marketing, social media marketing, blogging, working online, selling online, branding, and much more.

Now, without further ado, here they are:

1. Lisa Barone of outspokenmedia.com. “If you want people to talk about you, you got to listen to something nine-time Grammy-winner Bonnie Raitt told us way back in 1991. People want to talk and you gotta give ’em something to talk about.”

2. Chris Brogan of chrisbrogan.com. “I continue to believe that affiliate marketing is the best possible method of extending your salesforce on the web. I think that finding passionate people with applicable communities and audiences and then enabling their ability to profit from selling a product they support into their community is the gold standard of marketing on the web.”

3. Tim Berry of timberry.bplans.com. “Remember that your business plan should be only as big as what you need to run your business. While everybody should have planning to help run a business, not everyone needs to develop a complete formal business plan suitable for submitting to a potential investor, or bank, or venture contest.”

4. Jim Blasingame of smallbusinessadvocate.com. “We sometimes get so wrapped up in our business that we risk losing our grip on the things that really matter: health, happiness and those who love us. Life is short! Enjoy every sandwich!”

5. Anita Campbell of smallbiztrends.com. “When competition is tough as it is today, you have to have more arrows in your quiver. What’s the answer? Today it’s 2 things. Search is one. I would add social media as the other. If you don’t at least know the basics of SEO and social media, you’ll have a harder time growing your website and your business.”

6. Marco Carbajo of businesscreditblogger.com. “Avoid putting your personal credit and personal assets at risk and start establishing business credit under your corporate entity. By doing so you will have the ability to obtain 10 to 100 times greater credit capacity.”

7. Brian Clark of copyblogger.com. “People want compelling content, so compelling content is your advertising. And using the right words in the right persuasive way determines not only how well your site converts visitors into sales, but also how much traffic you get and how well you rank in search engines.”

8. Gerri Detweiler of ultimatecredit.com. “If you actually do own a business, keeping your business and personal purchases separate can be crucial for tax purposes.”

9. Melinda Emerson of succeedasyourownboss.com. “You must do something every day to tell the world you are open for business. Even if you just make one sales call a day, send out one helpful tweet a day, write one article to promote your expertise, or send one follow-up email a day.”

10. Tim Ferris of fourhourworkweek.com. “One of the most valuable exercises an entrepreneur can perform is to take a step back, not looking at what’s popular, not consider what everyone is doing or what people are expected to do, and really ask what rules you need to set for your own business, from a process standpoint and a cash flow standpoint, so that it can be successful.”

11. Seth Godin of sethgodin.com. “You have to go where the other guys can’t. Take advantage of what you have so you can beat the competition with what they don’t.”

12. Brian Halligan of hubspot.com. “Change the mode of your web site from a one-way sales message to a collaborative, living, breathing hub for your marketplace.”

13. John Jantsch of johnjantsch.com. “Craft a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues.”

14. Guy Kawasaki of guykawasaki.com. “Don’t wait to develop the perfect product or service. Good enough is good enough. There will be plenty of time for refinement later. It’s not how great you start; it’s how great you end up.”

15. Diane Kennedy of usataxaid.com. “Each product and product line must stand on its own merit. There is no room for dogs in a company that is bootstrapping.”

16. Rieva Lesonsky of smallbizlady.com. “Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must. And during an economic downturn, marketing matters more than ever. Smart marketing can give you the edge you need to succeed in any economy.”

17. Joel Libava of thefranchiseking.com. “The entire business world is learning that transparency is really the way to do business. Not many industries will be able to escape this fact in the near future.”

18. Mike Michalowicz of thetoiletpaperentrepreneur.com. “Success is not determined by your background or your cash on hand. It is exclusively dictated by your beliefs. If you truly, emphatically believe you will succeed, you will. If you don’t, you won’t.”

19. Barry Moltz of barrymoltz.com. “Investors put their money in people not a business. The better team you have, the more money you will be able to attract. Get people on your team that have industry expertise and that have been there before. Investors want track records.”

20. Darren Rowse of problogger.net. “Aim to be unique, remarkable, compelling, and most of all, useful, and your blog will have success long after many other bloggers have all given up.”

21. David Meerman Scott of davidmeermanscott.com. “On the web you are what you publish.”

22. Brian Solis of briansolis.com. “Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust.”

23. Steve Strauss of mrallbiz.com. “Often untapped sources of funding are your own suppliers, wholesalers, and distributors. These are large businesses that want your business and may be willing to lend you some money or inventory, provided they believe in your vision and plan.”

24. John Warrillow of builttosell.com. “So how do you know if you have a scalable business? Here are the three criteria: Teachable, valuable and repeatable – that’s your valuation trifecta.”

25. Ken Yancey of score.org. “Test your marketing message on a mentor, adviser, coach or someone who you believe represents your customer base. Ask them specific questions about whether or not the message gets across.”

One last tip worth mentioning even though it’s so simple yet so powerful is from none other than Pete Cashmore of mashable.com which is “Do what you love.”

So there you have it: 25 of my favorite small business tips from our country’s leading industry experts, all sharing their invaluable insights on how you can succeed in business today.

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How to Register Your Domain Name

how-to-do-domain_name_registrationRegistering domain names is not as complicated as you might think. Your web design is completed, everything is set up and you are ready to go.

The best thing to do is to find a registrar that is an official Internet registering service and use this to register the name. Often web hosting sites will offer registration of your domain name. However, there is some confusion among some of the sites when it comes to ownership of the domain name so the best idea is to register it yourself.

Where to Go

Your domain name can be anything that you can think of that describes your site. As long as it is not already taken by someone else, you will be the owner of the name when you register it.

Find out if your choice is available by visiting http://www.whois.org and search the name you have chosen. Whois is a database that displays information for those searching for domain names. If someone does a search for the one you have chosen, after you register it, this is where the information comes from to show the name is already taken.

For instance, you may do web design for people who do not know how to do their own. The name of your site will be the URL that is entered when people search for a web design service to help them set up their own web site.

So the name you choose needs to reflect the service you provide so that it will be easier to find. Because there are millions of domain names this may prove a little difficult. But if you do a search for keywords that describe your site you should be able to come up with the right combination.

domain-name-extensionsOnce you have chosen the name you will use and made sure that it is available, visit some of the Internet registrars and find the one you want to use. What the registrar basically does is resells domain names.

The prices vary among the different ones but typically start at around $5.00 for a one year registration. They can go as high as $50 so finding the one that offers the best price can take some investigative work.

When you are ready to register the name, you will be required to provide either a PayPal account or a credit card to pay for it. This is not optional. Most all providers require this method of payment. On the plus side by paying using this method you can immediately have access to the name.

How Long Can You Keep the Domain Name?

You may also register the name for a longer period than one year but this is the minimum time. The domain name may be registered at some registrars for up to 10 years. This is a good idea if you are worried about forgetting to re-register. If you have a very popular name and want to ensure that it remains yours, registering it for as long as possible will keep anyone else from purchasing it.

When you find the registrar that you want to use, they will ask for your contact information. This is the information that will show in the Whois database when someone searches this domain name.

The contact information should have a correct email address as well as other information because this is where re-registering information as well as anything else that concerns your name will be sent.

If someone should want to purchase your web design name for their site, they can contact you to make an offer. Some domain names have sold for a lot of money if they are very popular.

Domain-Name-ServicesThe Importance of the Domain Name

The web hosting site that you are using when you choose your domain name may not always be the site that you use. If you change to another site you can take your name and this will allow you to keep your regular customers as well as visitors. The name will be typed in the same as before and they will be taken to your new site.

If you have a web hosting site already, you will need to get their name servers. There are normally primary and secondary ones. This is necessary for pointing your domain name to the website you have set up. Often this information is in the frequently asked questions section under the domain name category. Email the host if you cannot find them.

By following the instructions at the web hosting site you choose, this is not difficult. The main thing you want to remember is to re-register your domain name at the end of the period of time you have chosen. This will ensure that your name remains with you which is essential to finding your website and keeping your business going.

By Anitha

 

Call-For-More-InfoWe build websites that make you happy. get to know us.

Email: hello@silex.co.in Web site: www.silex.co.in Phone:+91-44-4314-4790

How Many Links Does It Take to Get to the Middle of Google Page One?

inbound-links-googleEveryday it seems, people are asking me about the optimum number of inbound links they need to acquire for their website in order to rank well in Google.

My answer is going to seem a little flip, but it is the honest, best answer.
Answer: You need more inbound links – of equal or higher quality – than what your competitors have.

Albert Einstein argued that any mathematical formula that required pages of calculations did not contain within it “the mind of God“.

So when Albert Einstein developed E=mc2, then Einstein had fulfilled the promise of a simple formula that could encompass the brilliance of God.

When people wonder how many inbound links they need to acquire to rank in the Top 4 of Google’s search results or even the Top 10 of Google’s SERPs, they are generally hoping that someone will be able to give them a numeric answer, so that they know whether they can afford to undertake the process or not.

I understand the WHY of the question, but there is no canned answer that will work for everyone. Remember, your competitor may be asking the same question and undertaking the same processes as you are, trying to accomplish the same goal.

You can’t truly begin to understand the answer to this question, until you have taken the time to do an Inbound Link Comparison Analysis of all of your competitors in the Top 10 spots of Google’s SERPs.

• You need to look at the Top 10 listings in Google for a particular keyword.

• You need to do backlink checks for all ten URLs in Google’s search listings, and you need to check those numbers across a variety of sources, including Google, Yahoo and any other tool you can find to do a check. (Google and Yahoo both tend to understate the actual link counts. While Yahoo will show you more than what Google does, they also show a number of “no consequence” links in their results.)

• You need to look at the quality of a few of the pages that provide links to the URLs in the search results.

site-back-linksThis is not an easy process to undertake. I have done it before, but the best you can hope for is a “snapshot” of what is out there, and therefore, what you need to accomplish.

Note: If Wikipedia turns up in your search query, few people with small budgets will ever be able to dislodge Wikipedia in the search results. What they make up for in a small number of inbound links, they more than make up for with links from dozens or hundreds of PR4, PR5 and PR6 pages. Wikipedia is the king of Internal Linking, and they use that to a great degree to rank extraordinarily high in Google’s search listings.

Your analysis should seek to uncover how many links a page has to it.

As a general rule of thumb, Google will show you less than 1% of the existing number of links for a web page. Yahoo will sometimes show closer to 5% of the existing number of links for a web page, but they will not show you the highest quality of those links.

So, as you strive to gain a “snapshot” picture of the playing field, you want to take Google’s Inbound Links number and multiply that by at least 100. Then you want to take Yahoo’s Inbound Links number and multiply that by at least 20, then cut the number in half to acknowledge the number of worthless crap links they have in their database. Once you have achieved these two numbers, then I tend to call the truth “somewhere in the middle”.

With your “somewhere in the middle” number in hand, you then need to look at the quality of links to a few of those search listings, to get an idea of whether those links exist on higher quality pages or simply junk pages.

google-rankings-linksIf those links are on junk pages, then the goal could be achieved by just working the numbers. But if there are a lot of high PageRank pages in the mix, then whatever number is in your hand, should be multiplied, perhaps 100-fold, to overcome the quality of pages that link to your competitors.

If you get the idea that my simple formula leads to a complicated answer, then you are right.

All of the numbers that I have included in my sample formula are based on rough speculation, as the “snapshot” offers you your best hope of understanding the challenge in front of you.

While the number of inbound links may be relatively easy to determine, the link quality is a factor that is really hard to pin down.

• If you determine that you only need 300 inbound links to rank with the big boys, you may be right.

• Your 300 inbound links number should also be quantified against the number of links that Google will count worthy, so you may need 1200 links to get 300 links that Google will deem worthy. This calculation depends more on the “quality of your content”, rather than the “quantity of your content”.

• When all is said and done and your 300 Google-worthy links have not yet put you on page one, then you know that the quality of the links pointing at your competitors is greater than the quality of the links pointing to you.

link-rankingIf you were hoping for an easy answer, I am sorry that I could not help you with that.

But with this explanation of the challenge, you may be better prepared to answer the big question, the question that is really on your mind:

Are my hopes of achieving good rankings in Google within my reach?

I tend to throw “worry” to the wind and just start working. I don’t worry if I can afford to do it or not. I simply start doing, and I know that in one month, one year or five, I will have built enough value in my website that my competitors are going to be the ones who are trying to figure out if they can unseat me!

By Anitha

Call-For-More-InfoWe build websites that make you happy. get to know us.

Email: hello@silex.co.in Web site: www.silex.co.in Phone:+91-44-4314-4790

Identifying a Marketing Message that Works

In your consulting business, chances are you have spent a lot of time thinking about the specific services you can provide to clients. You’ve probably spent a great deal of time and effort working on processes, so that when clients come to you you’re able to provide them real solutions.

Unfortunately, many solo professionals don’t put the same kind of time and thought into their marketing message. They put up a website, perhaps, that goes into great detail about how it is they can solve their clients’ problems. Then, they can’t understand why no one is buying.

It’s because they haven’t developed a core marketing message. What, exactly, is your core marketing message? It’s the message you want to get across to your potential customers. It’s the thing that will convince potential customers that you have the answer to their problem. The success of your business will, ultimately, depend greatly on how clear and effective your core marketing message is.

Introducing Yourself

One of the reasons you’re marketing your business is so that people will choose to hire you. That sound’s rather basic, but it can be overlooked. Your marketing message needs to say who you are. Making sure your name, or your business name, is included in your marketing efforts will help insure that, even if the potential client doesn’t hire you right away, they’ll remember you for when they are ready to buy.

In the process of introducing yourself, don’t get carried away. Talking about yourself can distract your potential customers and, in many cases, push them away. They’re not interested as much in who you are as they are in what you can do for them.

In some niches, it can be useful to provide some biographical information. For example, you might say, “I am Dr. Rogers, and I am a physician at State Hospital” or “I am Jan Smith, a certified clinical psychologist.” If your niche has recognized certifications or associations, you can certainly include this information in your marketing. As a general rule, however, brevity is best.

Identifying Problems

The next thing you need to focus on in your core marketing message is a problem that needs to be solved. People buy things, and they pay consultants and coaches, to solve problems. This is true for just about any consulting business. If you’re a writing coach, your clients have a problem with their writing ability (or with selling their writing, perhaps.). If you’re a weíght loss coach, your clients probably have a weight problem. If you’re a back pain coach, your clients have back pain.

It seems basic, but identifying the specific problems that your coaching solves is integral to your core marketing message. You want to reach people that have a need, and then say, “Hey! You there! I can fix that!” That is how you get clients’ attention. That’s how your potential clients know you’re talking to them, and how they know you have something that they just might want to listen to. Think about some of the most effective commercials and marketing campaigns you’ve seen.

Acne medications don’t start out their advertisements by talking about ingredients. Instead, they say, “Are you tired of not looking your best?

They identify a problem right away: with acne, you don’t look your best. Your core marketing message should address a problem or problems of your target market. Make a list of the top problems in your target market – perhaps three to five problems – and decide which ones you can solve. Focus your marketing efforts on these.

Offering Outcomes

The natural thing to do, once you’ve identified a problem, is talk about solutions and processes. However, when it comes to your core marketing message, solutions and processes need to take a back seat.

You see, people out there who have a problem aren’t looking for methods. They aren’t looking for a process. They aren’t even looking for solutions.

What they want are outcomes.

The person with back pain doesn’t want medicine. They don’t want exercise, physical therapy or coaching. They want to be free from back pain. The person with acne doesn’t want hydrocortisone creams or UV treatments. They want to get rid of their acne. It’s not enough to identify problems; potential customers know they have problems. Identifying problems is just how you get their attention. You need to tell those potential customers exactly why they need you. You have to be able to identify specific outcomes. You need to know what your potential clients want to get out of the situation, decide if you can provide it, and then give it to them.

As the next step in the process of developing your core marketing message, you need to consider each of those problems you identified previously. For each problem, ask yourself, “What is the ideal outcome your potential customers are hoping for?” Once you’ve identified those outcomes, they become an impressive tool in your marketing efforts.

A Note About Process

Just because the process of solving problems shouldn’t be included in your marketing message doesn’t mean you shouldn’t consider it. Before you attach a given outcome to a problem, you’d better be sure you have a process in place that will solve the problem and provide the desired outcome. If you can’t create the outcome, you have to strike it from your marketing message.

Putting it All Together

So, now that you have identified the various components of your core marketing message, it’s time to actually formulate and articulate that message. Your core marketing message says something along these lines: “I am _____. I work with _____ who have this problem_____. I help them to _____.”

So, you might say, “I am John Williams. I work with older men and women who have lower back pain. I help them to manage their pain effectively and lead normal, productive lives.

Establishing a coherent core marketing message that identifies who you are, identifies the problem you can solve and gives the potential customer a look at what life looks like after their problem is solved is key to success in your consulting business.

What is Google Wave

Google Wave is a new tool for communication and collaboration on the web, coming later this year. Watch the demo video below, sign up for updates and learn more about how to develop with Google Wave.

Check out the developer preview at Google I/O

 

Google has launched many communication services since its inception yet none of these have had such obvious business utility or attempted to reinvent the collaborative process from the ground-up.

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Google Wave has three layers: the product, the platform, and the protocol:

  • The Google Wave product (available as a developer preview) is the web application people will use to access and edit waves. It’s an HTML 5 app, built on Google Web Toolkit. It includes a rich text editor and other functions like desktop drag-and-drop (which, for example, lets you drag a set of photos right into a wave).
  • Google Wave can also be considered a platform with a rich set of open APIs that allow developers to embed waves in other web services, and to build new extensions that work inside waves.
  • The Google Wave protocol is the underlying format for storing and the means of sharing waves, and includes the “live” concurrency control, which allows edits to be reflected instantly across users and services. The protocol is designed for open federation, such that anyone’s Wave services can interoperate with each other and with the Google Wave service. To encourage adoption of the protocol, we intend to open source the code behind Google Wave.

Learn
Google Wave can make you more productive even when you’re having fun.
Take a sneak peek.

Develop
Learn how to put waves in your site and build wave extensions with the Google Wave APIs.
Visit code.google.com/apis/wave.

Build
Google Wave uses an open protocol, so anyone can build their own wave system.
Learn more at www.waveprotocol.org.

What is Google Base?

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Google Base:  Post it on Base. Find it on Google.

 

Google Base is a free Google service that helps you publish virtually any kind of information — be it your latest riveting screenplay or a listing for your slightly dented 1989 Honda Accord — on Google Base or other Google properties.
To post an item to Google Base:

  1. Visit Google Base.
  2. Click One at a time.
  3. Select the type of information you’re submitting (or create your own item type).
  4. Click Next >.
  5. After you’ve entered and reviewed your item’s formatting, click Publish. Within a few hours, your item will be visible to the world.

Your item will fall into one of several categories based on its content. This category determines which Google property will display your item. For example, your screenplay and robot schematics may appear on Google Base, and your humble Honda may appear on Google Product Search. Learn more about Google Base.

Basics

  • What can I post to Google Base?
  • How much does it cost to create and display a Google Base item?
  • When will Google Base be out of beta?
  • Do I need a Google Account to use Google Base?
  • Will Google Base host my item if I don’t have a website?
  • What’s Google Product Search?
  • What’s the difference between Google Base and Google Product Search?
  • What are the requirements for Google Product Search?
  • How much does Google Product Search cost?
  • How do I submit a large number of items?
  • Where will my item appear?
  • Where will my items be distributed?
  • + View Website

    Why Content is King In Web Design

    king-arthur

    How can you help your readers know whether your site can really help them? Do you need a web designer to make it happen? Why is content writing for the web different from any other kind of writing? You’ll find answers in this article.

    Web Design: Scannability

    Would it interest you to know that most web users don’t come to your site to appreciate the attractiveness of the design? That’s not to say that an attractive web design isn’t important.

    However, the majority of site visitation happens because the consumer was motivated to look at your site to see if you could give them a reason to purchase from your ecommerce business.

    The web is based on small resolution sizes. The words read online aren’t even as clear as newsprint. The pictures are often low resolution and a computer screen can tax the best of vision.

    Practical Application

    One of the most cost effective applications this information can produce is that you may not need a website filled with all the toys such as Java Script or Flash design. These tools add spice to your website, but can often detract or even annoy visitors who are simply looking for information they expect to find on your website.A well ordered website can reap incredible rewards for ecommerce business. Effective bullet points, keywords or phrases accented in bold type and an easy to navigate page may have a greater impact on your ecommerce web design than anything.

    What this may also mean is that the web design options you can chose from may expand.

    Self-Directed Design

    You see, if you know what will help make your site better you can self-direct the development of the site through template rich designs that allow you total control over the text in an easy to use environment that does not require the use of complicated code or extended training seminars to use.

    Obviously many web design experts would rather have you seek an alternative using their personalized service, but in the end you have a stronger interest in the success of your website than a hired web developer.

    If you can utilize the tools available to make your site user friendly and highly scannable you will likely find you can achieve your own success in web design.Writing for the Web

    Content writing for web pages is not the same as writing for any other type of content. Thoughts must be compact and content must be scannable.

    This means when you write for the web you must help your reader find the subject they are most interested in using a sub-heading or indexing system that allows a quick scan to determine if your web page contains the information they need.

    Even if your website does not contain the exact information your visitor wants they may be pleased to know it didn’t require extended reading to make that determination. In turn the visitor may venture to other pages of online content to determine if you have the information they need elsewhere on your site.

    Scott

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