Can Microsoft’s Bing, or Anyone, Seriously Challenge Google?

Google vs BingEvery year, the market-research firm Millward Brown conducts a survey to determine the economic worth of the world’s brands — in other words, to put a dollar value on the many corporate logos that dominate our lives. Lately the firm’s results have been stuck on repeat: Google has claimed the top spot for the past three years. The most recent report values Google’s brand — those six happy letters that herald so many of our jaunts down the Web’s rabbit hole — at more than $100 billion.

What’s astonishing about this stat is how effortlessly Google seems to have earned the public’s affection. Other companies — Microsoft, Coke, IBM, McDonald’s — spend enormous sums to stay in the consciousness. Google, which makes most of its money from ads, rarely advertises itself. Telling the world how well it does what it does just isn’t Google’s way. (See pictures of work and life at Google.)

But Google’s humility is being tested as never before. The firm’s headquarters in Mountain View, Calif., seem besieged by competitors gaining new momentum. Even nominal allies are questioning the company’s motives and long-term plans. In July, Google’s largest competitors, Microsoft and Yahoo!, agreed to work together in an attempt to dethrone it as the world’s dominant search engine. The deal, which awaits government approval, would create a first: a tenacious, well-financed search rival.

Conflicts are beginning to take place in other areas where Google has ventured. That includes e-mail and office programs (Gmail, Google Docs), a cell-phone operating system (Android) and a Web browser (Chrome). Google scans and sells books, runs a phone system and is even working on a desktop operating system to rival Windows. CEO Eric Schmidt recently stepped down from Apple’s board of directors because the two companies now compete in so many areas. The U.S. Justice Department is investigating a legal settlement between Google and the publishing industry over the company’s book-scanning service, and Christine Varney, Justice’s antitrust chief, said she sees Google as a “problem.”

At the moment, Google’s most pressing problem is Microsoft. The software giant is spending $100 million to market its new search engine, Bing — and in the process, to get us all bummed about Google. Bing’s slick ads are unavoidable and blistering. They suggest that Google is broken, that it rarely leads us to what we’re looking for and turns us all into blathering zombies who spew out search keywords in casual conversation. (See the top 10 TV ads of 2008.)

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Can Microsoft’s Bing Take a Bite out of Google?

bing vs google

In the world of online search, there’s Google and there’s everyone else.

The undisputed Sultan of Search, a company whose name has become a verb, Google currently accounts for about 65% of all online searches in the U.S, according to comScore Inc. But Google’s comfortable dominance may be in for its most serious challenge in years with the debut of Bing, Microsoft’s new search engine. Launched in June with a marketing and advertising blitz that reportedly cost Microsoft $80 million, Bing has come out of the gate strong, adding two percentage points to Microsoft’s 8.4% search share in its first week of operation.

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What is Google Apps Sync for Microsoft Outlook

Google Apps Sync for Microsoft Outlook is a plug in that allows Microsoft Outlook to run on the Google Apps backend rather than Microsoft Exchange Server. End users can continue to use the familiar Microsoft Outlook interface for email, calendar and contacts as they transition to Google Apps.

Editions included:
Premier and Education Editions

Languages included:
Available worldwide with US English interface

How to access what’s new:
You can download Google Apps Sync for Microsoft Outlook at www.google.com/apps/get-outlook-sync.

For more information:
http://googleenterprise.blogspot.com/2009/06/use-microsoft-outlook-with-google-apps.html
fyki pls..

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