Diwali Festival of Lights

Diwali Festival of Lights

Deepawali or Diwali is certainly the biggest and the brightest of all Hindu festivals. It’s the festival of lights (deep = light and avali = a row i.e., a row of lights) that’s marked by four days of celebration, which literally illumines the country with its brilliance, and dazzles all with its joy. Each of the four days in the festival of Diwali is separated by a different tradition, but what remains true and constant is the celebration of life, its enjoyment and goodness.

Celebrating Diwali in India

Diwali is a five day festival that represents the start of the Hindu New Year. It honors the victory of good over evil, and brightness over darkness. It also marks the start of winter. Diwali is actually celebrated in honor of Lord Rama and his wife Sita returning to their kingdom of Ayodhya, following Rama and monkey god Hanuman’s defeat the demon King Ravana and rescue of Sita from his evil clutches (celebrated on Dussehra).

When is Diwali Celebrated:

In October or November, depending on the cycle of the moon. In 2011, Diwali starts with Dhanteras on October 24. Each day of the festival has a different meaning. The main festivities take place on the third day (this year, on October 26), while the the fourth day is celebrated as new year’s day. Merchants open fresh accounts for the new year, and offer prayers. On the fifth and last day, brothers and sisters get together and share food, to honor the bond between them.

Full Article:

http://goindia.about.com/od/festivalsevents/p/diwali.htm

Print Advertising Pros and Cons

targeted-advertising-chennai-indiaIf you’re a small business owner, and especially if you’re just starting out, you’ve most likely given some consideration to the best ways to advertise your business. Odds are good that print advertising is at or near the top of your list of potential advertising mediums.

There are pros and cons to any kind of advertising, and it’s beneficial to understand what these are before dipping into your hard-earned marketing budget. Following are some of the pros and cons of print advertising in newspapers and magazines.

Newspaper Advertising
Newspaper advertising has long been an effective way for small businesses to advertise their goods or services to the community around them. Consider both smaller neighborhood papers as well as larger city (or even national) newspapers. If your business is located in a small town, advertising in the local community paper makes sense; that way you can attract the locals who would most likely frequent your store. If your business or service is specific to a particular section of the newspaper, run your ad in that area of the paper. For example, if you run a sporting goods store, make sure your ad appears in the paper’s sports section.

get a websitePrint Advertising Pros and Cons
Advertising rates depend largely on readership numbers. Thus, a paper with a large circulation will have higher rates than one with fewer subscribers. But even though prices are based on the number of potential readers who will view your ad, this does not mean that rates are necessarily set in stone. You can often strike a better deal if you agree to run your ad for a set number of weeks or months. Moreover, doing so will give you consistent exposure, which is often what is needed in order to influence consumer purchase behavior.

Advantages to newspaper advertising include the following

  • Inexpensive to produce: A little research and know-how are often all that’s needed to create a targeted, successful ad.
  • Easy to switch out. If you have a regular ad in your local paper and want to change it to reflect a seasonal sale, a new coupon, or a new product, you can usually do so rather easily.
  • Different rates and sizes. Look at the various sizes of ads in the newspapers you are considering running ads in. Newspapers normally have several standard sizes. Some standard sizes include quarter-page, half-page and full-page. Ads also run horizontally or vertically. The bigger the ad, the more it will cost. Determine which size might work for your message.

Disadvantages to newspaper advertising include the following:

  • Limited readership. This is especially true nowadays when more and more people are eschewing print publications for online electronic versions.
  • Poor printed image quality. This can be a problem if you sell high-end clothing or your services as a portrait artist. In such instances, try to drive readers to your Web site — where you should have hi-resolution images — or play up discounted pricing.
  • No control over ad placement. Oftentimes newspapers won’t guarantee premium placement on any given page. That can be a problem if your competitor advertises in the same space.

advertisingMagazine Advertising
If you have more to spend on print advertising, consider placing ads in magazines. Whereas the goal of newspaper advertising is to communicate a specific offer, the goal of magazine ads is usually more about enhancing and sustaining brand image.

Magazine ads require you to consider your brand image and how you want to portray that image to your target audience. Advertising agencies specialize in creating such ads, but they aren’t cheap and most don’t accept one-off jobs. If you decide to design and write your ad yourself, pore through the periodicals in which you intend to advertise and scrutinize your competitors’ ads.

Advantages to magazine advertising include the following:

  • Access to a specific customer base. While anyone might subscribe to a local newspaper, only car enthusiasts subscribe to Car and Driver. Magazine ads allow you to better reach your target audience.
  • More bang for your buck. Readers don’t discard magazines as quickly as they do newspapers, so your ad will be relevant for a longer period of time.
  • Help brand your business. Magazine printing methods allow for higher resolution images and better color options, which allow you to build your brand image in a positive way. Just the fact that you are advertising in a magazine gives your company a certain professional cachet.

Disadvantages to magazine advertising include the following:

  • Ads can be expensive. Magazine advertising is usually pricier than newspaper advertising.
  • Tricky to schedule. Many magazines come out just once a month, or even every three months, and to meet their deadlines it’s often necessary to have ads completed six months before they’ll actually appear.


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Twenty Five Business Tips From Experts in the United States

Experts Sharing Business Tips

Top 25 Small Business Tips from Leading Industry Experts in the U.S.A.

Could you use a handful of helpful small business tips to grow your company?

I’m sure you can, and what better way to help small business owners like you then to share some of my favorite tips from our country’s top industry experts in their respective fields.

Below you will find a personal collection of some of my favorite golden nuggets from the country’s brightest minds in the areas of start-ups, small business, corporate finance, credit, internet marketing, social media marketing, blogging, working online, selling online, branding, and much more.

Now, without further ado, here they are:

1. Lisa Barone of outspokenmedia.com. “If you want people to talk about you, you got to listen to something nine-time Grammy-winner Bonnie Raitt told us way back in 1991. People want to talk and you gotta give ’em something to talk about.”

2. Chris Brogan of chrisbrogan.com. “I continue to believe that affiliate marketing is the best possible method of extending your salesforce on the web. I think that finding passionate people with applicable communities and audiences and then enabling their ability to profit from selling a product they support into their community is the gold standard of marketing on the web.”

3. Tim Berry of timberry.bplans.com. “Remember that your business plan should be only as big as what you need to run your business. While everybody should have planning to help run a business, not everyone needs to develop a complete formal business plan suitable for submitting to a potential investor, or bank, or venture contest.”

4. Jim Blasingame of smallbusinessadvocate.com. “We sometimes get so wrapped up in our business that we risk losing our grip on the things that really matter: health, happiness and those who love us. Life is short! Enjoy every sandwich!”

5. Anita Campbell of smallbiztrends.com. “When competition is tough as it is today, you have to have more arrows in your quiver. What’s the answer? Today it’s 2 things. Search is one. I would add social media as the other. If you don’t at least know the basics of SEO and social media, you’ll have a harder time growing your website and your business.”

6. Marco Carbajo of businesscreditblogger.com. “Avoid putting your personal credit and personal assets at risk and start establishing business credit under your corporate entity. By doing so you will have the ability to obtain 10 to 100 times greater credit capacity.”

7. Brian Clark of copyblogger.com. “People want compelling content, so compelling content is your advertising. And using the right words in the right persuasive way determines not only how well your site converts visitors into sales, but also how much traffic you get and how well you rank in search engines.”

8. Gerri Detweiler of ultimatecredit.com. “If you actually do own a business, keeping your business and personal purchases separate can be crucial for tax purposes.”

9. Melinda Emerson of succeedasyourownboss.com. “You must do something every day to tell the world you are open for business. Even if you just make one sales call a day, send out one helpful tweet a day, write one article to promote your expertise, or send one follow-up email a day.”

10. Tim Ferris of fourhourworkweek.com. “One of the most valuable exercises an entrepreneur can perform is to take a step back, not looking at what’s popular, not consider what everyone is doing or what people are expected to do, and really ask what rules you need to set for your own business, from a process standpoint and a cash flow standpoint, so that it can be successful.”

11. Seth Godin of sethgodin.com. “You have to go where the other guys can’t. Take advantage of what you have so you can beat the competition with what they don’t.”

12. Brian Halligan of hubspot.com. “Change the mode of your web site from a one-way sales message to a collaborative, living, breathing hub for your marketplace.”

13. John Jantsch of johnjantsch.com. “Craft a strategy that compels customers and partners to voluntarily participate in your marketing, to create positive buzz about your products and services to friends, neighbors, and colleagues.”

14. Guy Kawasaki of guykawasaki.com. “Don’t wait to develop the perfect product or service. Good enough is good enough. There will be plenty of time for refinement later. It’s not how great you start; it’s how great you end up.”

15. Diane Kennedy of usataxaid.com. “Each product and product line must stand on its own merit. There is no room for dogs in a company that is bootstrapping.”

16. Rieva Lesonsky of smallbizlady.com. “Whether your business is just starting out, or whether you’re a seasoned veteran, marketing is a must. And during an economic downturn, marketing matters more than ever. Smart marketing can give you the edge you need to succeed in any economy.”

17. Joel Libava of thefranchiseking.com. “The entire business world is learning that transparency is really the way to do business. Not many industries will be able to escape this fact in the near future.”

18. Mike Michalowicz of thetoiletpaperentrepreneur.com. “Success is not determined by your background or your cash on hand. It is exclusively dictated by your beliefs. If you truly, emphatically believe you will succeed, you will. If you don’t, you won’t.”

19. Barry Moltz of barrymoltz.com. “Investors put their money in people not a business. The better team you have, the more money you will be able to attract. Get people on your team that have industry expertise and that have been there before. Investors want track records.”

20. Darren Rowse of problogger.net. “Aim to be unique, remarkable, compelling, and most of all, useful, and your blog will have success long after many other bloggers have all given up.”

21. David Meerman Scott of davidmeermanscott.com. “On the web you are what you publish.”

22. Brian Solis of briansolis.com. “Create a space in the online ecosystem that truly represents your business and cultivates your customers’ loyalty and trust.”

23. Steve Strauss of mrallbiz.com. “Often untapped sources of funding are your own suppliers, wholesalers, and distributors. These are large businesses that want your business and may be willing to lend you some money or inventory, provided they believe in your vision and plan.”

24. John Warrillow of builttosell.com. “So how do you know if you have a scalable business? Here are the three criteria: Teachable, valuable and repeatable – that’s your valuation trifecta.”

25. Ken Yancey of score.org. “Test your marketing message on a mentor, adviser, coach or someone who you believe represents your customer base. Ask them specific questions about whether or not the message gets across.”

One last tip worth mentioning even though it’s so simple yet so powerful is from none other than Pete Cashmore of mashable.com which is “Do what you love.”

So there you have it: 25 of my favorite small business tips from our country’s leading industry experts, all sharing their invaluable insights on how you can succeed in business today.

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Avoiding the Trap of Crap Content

People are a notoriously self-interested lot. They avoid activities that don’t benefit them, skip events that bore them, and reject content that doesn’t interest them in some way. They aren’t going to go out of their way to read up on an article simply because it has all the information the author thinks is vital and important if they personally feel that article is a waste of their time. Indeed, nothing is a surer waste of someone’s time than a crappy, poorly assembled article. A piece of copy could have the very recipe for successful nuclear fusion buried on page 14, but if it bored readers away on page 9, no one will ever dig deep enough to find it and society will continue to churn out dirty coal and uranium waste.

This raises the natural question: What exactly is “crappy” content? The short and almost tautological answer is “content that people don’t like,” but simply saying that doesn’t get a writer anywhere. There are many kinds of crappy content, each with its own unique reasons for being a dull and uninteresting lump rather than a well-polished gem of online commentary.

Type 1 – SEO Smash

First, let it be said that there are few techniques as important to online brand marketing at this time as Search Engine Optimization. Google rightly can claim to rule the web by means of its indexing power. A recent merger between Microsoft’s software and the Yahoo! search engine was described in terms of its ability to challenge the reigning king, Google, not on its own merits. So, the ability to get content noticed by search engines through the use of keywords, meta tags, and proper formatting is all a vital portion of the content process.

However, any article first approached from the angle of creating an SEO-perfect piece, rather than with a focus on presenting an existing idea through the lens of an SEO effort, is going to get called out as crap. SEO-centric writing leads to articles that are little more than keyword phrases badly hashed together with poor grammar and unusual contortions of the English language, and people notice this kind of writing. They might pop by for a look, but they won’t stick around. First have something to say, then learn the best way to say it.

Type 2 – Humor Bludgeon

There’s a trend on the web for articles to be entertaining, funny and even to an extent snarky or sarcastic. This trend can be seen in the success of biting commentary sites such as Something Awful or the new Rifftrax DVDs (a series dedicated entirely to making fun of poorly-made movies).

Everyone wants to imagine they’re a clever, witty genius who can turn a fairly dull piece of writing into biting social commentary and satire. Most of these people are not such paragons of humor, however. Instead, their writing comes across as forced and scraping for obvious jokes that seem tired and strained. As a rule of thumb, if a funny turn of phrase comes to mind on its own, a writer should feel free to give it a try. If the writer has to consciously think about how to make something sound funny, it probably doesn’t need to sound funny – and doesn’t belong in the article.

Type 3 – The Meme Beam

A variation on the topic of humor and witty banter above, memetics is a theory of social information transmission. Memes are ideas that are passed and replicated between people, and on the web they tend to take the form of popular sayings or pictures that catch on and go viral. Caturday is a meme, being the tendency of people to post funny pictures about cats on Saturdays. Other memes reference an imagined rivalry between pirates and ninjas, zombie apocalypses and other esoteric topics of web discussion.

A well-referenced meme can make an article more entertaining. A forced meme gets nothing more than rolled eyes and a disparaging snort in most cases, and quickly-spread criticism in the worst instances. Unless there’s a compelling reason to include a meme – such as a particular target audience, or the fact that your brand focuses on a specific meme – don’t try.

Type 4 – Sound and Fury, Signifying Nothing

Few things are more irritating than wasting someone’s time. The above examples are bad, and each one can lead to an article being dismissed, but they are also forgivable and won’t produce as virulent a reaction as presenting someone a piece of content that does them no good at all. Avoid this trap with all possible effort and ingenuity, because the moment it gets out that a brand has nothing to contribute, that brand is finished.

Instead, make sure every piece of content put up as part of a brand contributes something to the lives of the readers or viewers absorbing the content in question. Provide a tip about acquiring the product, a handy maintenance routine for keeping it running or even a story explaining how the brand has learned from its mistakes in its latest ad campaign and that it’s listening to the audience. Do something to contribute to the conversation. If the brainstorming meeting can’t say in less than 2 minutes why a particular piece of content is going up, don’t put it up.

-Enzo

How to Improve Your Local Business Website

Improve Your Local Business Website

5 Ways to Improve Your Local Business Website

When customers don’t stay on your website for long, it’s hardly surprising you fail to connect with them and build the trust needed for them to get out their credit cards and buy from you. The great news for you is there are tons of quick and easy – usually free ways – to make your website more appealing to your customers.

Here’s 5 you can apply today.

1. Site Search

When you have more than 20 pages, it’s a good idea to add a search facility. If you have a site search, make sure it’s prominent. Usability guidelines tend to prefer the upper-right corner of the page. Keep the button label simple and clear – “Search” still works best for most sites. Don’t unleash your powers of lateral thinking and swap in a word like “Retrieve”. Keep it simple.

To Do: Just using your search, try to find 3 pages of content. Is that process “quick, easy and straight-forward?” Or is it “hit and miss?”

2. Ensure Your Web pages Can Be Skim-read Easily

Few people read word for word online; the vast majority skim-read to get a sense of the page before they read any of it in detail. Make it easy for visitors to skim-read your content. Always use headings and bullets to break up text. Think about it. If a heading is not relevant for your visitor, they can easily skim down to the next heading, making it straightforward for them to get directly to the information they need.

Always keep your text in manageable chunks, not an unbroken wall of words like insurance small print, so it’s easier for customers to look up what they want right away and with confidence – which is critical if they are making a buying decision.

To Do: Give your website a quick review and make sure all your text is broken up into clear, manageable sections.

3. Keep Your Styles & Colors Consistent

Make sure people know they’re still on your site by being consistent – confuse them and you’ll lose them. Keep the look and feel of your website sections consistent and avoid any radical changes. Visitors can get confused and think they have left your site accidentally.

Layout, headings, and styles should be consistent site-wide, and colors should usually have the same meaning.

For example, don’t use red for headers on one page, red for hyperlinks on another, and red as standard text somewhere else.

To Do: Ensure all your web pages appear to be part of the main site and that they are consistent with each other. Are there any “nasty surprises” depending on the part of the site you’re in?

Start-A-WordPress-Blog4. Use Emphasis (bold, etc.) Sparingly 🙂

It’s a fact of human psychology: try to draw attention to everything and you’ll effectively draw attention to nothing. We’ve all seen that site, the one with a red, blinking, underlined “NEW!” next to everything. Don’t be that guy or gal.

Remember, if your site’s graphic design is counter-intuitive and doesn’t help visitors get something done quickly, it’s going to make your site much slower and difficult to work with.

Slow, awkward sites never, ever, ever, delight your customer or create a good rapport online.

Visitors will be back at the search engine in seconds if they find your website “complicated” or “busy”.

To Do: Ensure your website is only highlighting critical factors you absolutely need your visitors to gaze at or click on in order to meet your online business goals. Menus, buy buttons, opt-in boxes and so on.

5. Keep Your Ads & Pop-ups Unobtrusive

Ads are a fact of life, but integrate them nicely into your site. Don’t try to force ads and pop-ups down peoples’ throats; you’ll end up creating frustration for your visitors. Also, do people a favor and make your ads clear. If you blur the line between ads and content too much, your content may suffer, since many people have developed “banner blindness” when it comes to surfing, and might overlook some important content by mistake.

To Do: Doublecheck if your popup window is significantly increasing your opt-in rate. If it isn’t, you could be annoying present and future customers unnecessarily.

Final Word

Always make sure you view your website through the eyes of the customer and not through your eyes, the website owner.

Make sure there are no red-flags on your site that are going to frustrate, confuse or bore customers. Keep everything nice and simple to make sure your visitors enjoy spending time (and money) on your site

Full Article at Site Pro: http://www.sitepronews.com/archives/2010/nov/15prt.html

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Google Place Search Changes How Local Searches are Displayed

Google Place

Today, November 8, 2010

Businesses will now have to have a visible and physical location if they want to be listed in a local search.

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home.

So it’s no surprise that Google should be taking a closer look at how we search and attempt to refine the process and provide a more meaningful search result by changing the Google Local search algorithm to make it easier for us to find what or who we are searching for locally.

Today, November 8, 2010 we see searches that reference local business and all the relevant places in that location in a new clustered visual display located in the upper right corner of a search result page. The now familiar map displays each business with red lettered pins, and links to each business. And as you scroll down the page the Google Places Map will scroll with the page so that it is always visible.

In addition to the way we see businesses displayed on Google Places, a new product is being launched – Google Boost.

Google Boost is a Google AdWords product that allows local businesses to feature more prominently in local searches. It allows small to medium size businesses the ability to feature more highly in searches, and concentrates much more on the relevance and location of that business than ever before. Now searchers will see sponsored location searches appear on the Google Places map as blue lettered pins and in search results with the blue marker pin next to the content description.

Search results for the ‘accountant in city’ will now appear first below sponsored listings and above organic listings. What this means is that results for a business in a location will now appear grouped with the other search results, making it much easier for searchers to find what they are looking for in a local area.

Google reports that Place Search results will begin appearing automatically when Google determines that you are looking for a ‘business in location’ search result.

Google-MapsGoogle also says “We’ve made results like this possible by developing technology to better understand places. With Google Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names.”

Google Places is being rolled out across the world and will be available everywhere, in 40 languages once complete. Google is hoping to provide a better, local search to users, while exploiting a different revenue stream. It’s also competing with Facebook Places which was launched a while ago. Facebook was able to use very targeted advertising to provide a similar service to its users.

Google should have the advantage here though, as most Facebook advertising is passive, appearing alongside the primary content. Google’s Place Search is active and should have the advantage when it comes to conversion.

Location-based services are seen as a growing market, with Facebook Places and location aware services like Foursquare enjoying significant growth since their inception. Placing Google Place Search alongside search results, Google can hedge its bets while not detracting from its standard offering.

From an SEO perspective Peter Bowen at First One On says, “One of the downsides to this new display of results is how it will affect businesses that previously enjoyed number one placements for ‘business in location’ or featured well alongside the old Google Map.”

“Now with the introduction of Google Place Search in results it is quite possible that businesses that had worked hard to get top placements on page one now find themselves listed on page two! Other businesses that did not even have a listing on the old Google Map are now being brought to the top of the search results based on the location of their business and business listing in Google Places.”

What this means is that in the long run it will be more difficult for businesses to rank at the top of a local search unless they realize that they will have to spend much more time and effort on local search engine optimization. Businesses that had previously enjoyed a prominent position on the old Google Map without a website, which was possible before, will now find it almost impossible to maintain a listing without a well developed and locally optimized website.

Businesses will now have to have a visible and physical location if they want to be listed in a local search. In the past, businesses could hide their physical location and yet still be found locally through their websites, but now consumers searching for a business in a location will be able to determine if they contact that business or not based on their location. So as Google exposes competitors in searches, it is now revealing where those businesses are located – hopefully providing the consumer with more information before making a purchase decision.

Full Article: http://www.sitepronews.com/archives/2010/nov/10prt.html

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Traffic is king – Five Top Traffic Sources For Your Site

Traffic-is-king-targeted-web-site-traffic

5 Top Traffic Sources For Your Site

I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related to traffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all.

Traffic is king.

Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site which gets around 2,000 visitors a day.

Don’t jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of course, it all depends on what you’re selling… a lcd cleaning kit for $20 bucks or a gaming laptop which sells for $2000+.

Regardless, you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make; at least this has been my experience. Since traffic is very important to me, I keep a lot of records and stats on where my traffic is coming from on the web. I have to know what produces the quality traffic and how to get it.

So below I have listed down my 5 most important traffic sources and/or the marketing techniques I use to get that traffic. This list might also help you with your own traffic and how you can increase it. Here are my 5 main traffic sources…

SEO-Free-Traffic-Tips1. SEO and the Search Engines

The majority of the traffic to my sites comes from the search engines, mainly Google. It is my high rankings for my targeted keyword phrases which bring in the most and the best quality traffic to my sites. Get the SEO right and build a lot of quality one-way links from related sites and you will get the traffic.

Another tactic, don’t just create a website with only 10 or 20 pages – create one with 1000 to 5000 pages. I know this takes time but consider your site like a long-term business which you will keep building for years. Produce plenty of quality content and you will get plenty of quality visitors in return. Works for me.

2. Article Marketing

Another very effective way to bring in quality traffic to your site or sites is article marketing. Just write short articles related to your site’s keywords and place your keyworded links in the resource box. Distribute these articles all over the web.

Right now, what is working for me, is writing unique articles which I only place on one important site. I am using this technique with sites like SiteProNews, Buzzle and many more. Article marketing is still one of the most effective ways to get quality traffic, just try it.

3. PPC – Pay Per Click Advertising

I know, I know, this can be very expensive but PPC can be the quickest way to get quality traffic to your sites. Just be careful and approach it with kid’s gloves until you find campaigns which work for you – then scale them up.

Microsoft Adcenter and Yahoo Marketing have now joined forces and I find this is producing good traffic for me. Google Adwords is probably better but they are a real pain to work with and have become too expensive, at least for my keywords. But if you have the resources, don’t rule out Adwords or any of the PPC programs.

4. Social Media Sites

From Facebook to Twitter to LinkedIn, social media sites can provide a lot of traffic and word of mouth advertising for your site. For me, even though I haven’t worked these sites to their fullest potential, I still get traffic from them. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. While not exactly in the same group, I have had some success with YouTube videos which also bring in targeted traffic. Don’t ignore these social media and video sites in your traffic strategies.

5. Email Marketing and Follow-up Lists

This is another one of my major sources of “repeat visitors” to my sites. You must be constantly building up your different contact lists for further follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.

Of course, there are many more traffic sources such as Press Releases, Banner Ads, RSS Feeds, Off-line Advertising… and if you have your own products to promote, affiliates and joint ventures will be your most valuable source of traffic. Over the years I have picked up a lot of information on traffic and traffic tips… some of the best places/people for this has been:

freetraffictip.com – run by Tinu Abayomi-Paul, one of my best sources for free traffic tips. Excellent.

trafficology.com – this site and newsletter gives you off-beat ways to build traffic to your site. Highly Recommended.

trafficsecrets.com – if this one is still open, John Reese has a few very good products on traffic. Recommended if you can afford it.

Full Article: http://www.marketingtoolguide.com/

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