What a blog can do for your business

We Often Hear What Can a Blog Do for a Business

personal-brand-blogIn order to best answer this we must all agree on what a Blog is. So the most common definition used for the word Blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-the term is actually weblogs coined by Jorn Barger in 1997.

Blogs generally fall into two categories.

Personal Blogs: This is a mixture usually of a personal diary as well as opinion posts and even research links.

Business Blogs: These are usually more corporate tools for communicating with customers or employees to share knowledge and expertise in a certain area.

Currently, Business blogs are sweeping the business community. Blogs are an excellent way to share your company’s expertise, build additional web traffic, and connect with potential customers.

why-blogSo now on to the question at hand…..What Does Blogging Do for a Small Business?
• Blogging is a low-cost marketing initiative to enhance your web presence. For small business owners without the major marketing dollars this is a rather inexpensive method to get your company’s name out on the Internet.
• Updating the blog is a much quicker process to help introduce new concepts and even products online.
• These blogs also provide a business the opportunity to share your expertise and knowledge with a larger audience.
Here are a couple of examples of business blogs that I enjoy
Gizmodo (http://gizmodo.com/) is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.Corporate-blog

Research Buzz (http://www.researchbuzz.org/wp/) is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.

I encourage you to get online and check out the vast variety of blogs out there. Blogs do have a downside. Blogging does not provide the functionality of web pages and should never replace the need for a highly optimized website. However; knowing this blogs are a minimal cost initiative that are usually very advantageous to your small business.


Brand Injury


This week one brand harnessed the power of Facebook connect. In order to grab the attention of risk-takers, the movie Crank High Voltage (the sequel to the first action-thriller-comedy) encouraged users to allow the movie to take over their Facebook page.  That’s like allowing someone you don’t know too well to borrow your car. They don’t tell you where they might drive it, but they do promise to return it after they’re finished. Oh, and they warn you that it might cause a bit of mayhem, but it’ll be exciting because you could win some cash. Do you do it?

Pretty risky, but also kind of intriguing. And that’s what Crank High Voltage hoped to accomplish in 14 days on Facebook. But what did the movie’s fans think? A few Organic peeps weighed in.

Its really funny
-St.John Oneil-Dunne, Global Business Development

I think its great for attention. I don’t know enough about the film to know how well it integrates the appeal.
-Chad Stoller, Executive Director, Emerging Platforms

So I risked my facebook “reputation” and did all those challenges. I must say. I’m very disappointed. I really like how they utilized the functionality of Facebook to create these challenges: updating my status with link to the site, and videos, upload images and tagging…etc. Unfortunately, the content of the challenges is not that impressive in my opinion. Maybe this is the tone of the movie, but this is not what I remember with their first movie, nor from the new trailer. I was hoping the challenges would be more about achieving some missions or more sneak peak about the movie, rather than telling all my friends who I “hook up” with, and what kind of STD I’ve got…. NOT GOOD… Or am I just lacking a sense of that kind of humor??
-Euphenia Cheng, Designer

So, it looks like they lost at least one fan. Did they go too far or not far enough?

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