September 15, 2009 1 Comment
We Often Hear What Can a Blog Do for a Business
In order to best answer this we must all agree on what a Blog is. So the most common definition used for the word Blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-the term is actually weblogs coined by Jorn Barger in 1997.
Blogs generally fall into two categories.
Personal Blogs: This is a mixture usually of a personal diary as well as opinion posts and even research links.
Business Blogs: These are usually more corporate tools for communicating with customers or employees to share knowledge and expertise in a certain area.
Currently, Business blogs are sweeping the business community. Blogs are an excellent way to share your company’s expertise, build additional web traffic, and connect with potential customers.
So now on to the question at hand…..What Does Blogging Do for a Small Business?
• Blogging is a low-cost marketing initiative to enhance your web presence. For small business owners without the major marketing dollars this is a rather inexpensive method to get your company’s name out on the Internet.
• Updating the blog is a much quicker process to help introduce new concepts and even products online.
• These blogs also provide a business the opportunity to share your expertise and knowledge with a larger audience.
Here are a couple of examples of business blogs that I enjoy
Gizmodo (http://gizmodo.com/) is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.
Research Buzz (http://www.researchbuzz.org/wp/) is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.
I encourage you to get online and check out the vast variety of blogs out there. Blogs do have a downside. Blogging does not provide the functionality of web pages and should never replace the need for a highly optimized website. However; knowing this blogs are a minimal cost initiative that are usually very advantageous to your small business.