10 Keys to Facebook Success

How to Use Facebook to Get Results in Your Business

How to Use Facebook to Get Results in Your Business

Whether you like it or not technology is the way of the future. Everything you do and say will be online. If you decide it is all too hard, sorry to tell you but you are going to be left behind.

Social media provides a way to communicate to the masses, it means that you can expose your business to people that you would never have had the opportunity or ability to communicate and market to. It means that marketing your business all of a sudden becomes so much easier.

Facebook, being just one of the many social media communities, is an internet phenomenon which is currently sweeping the globe. Like instant messaging and sites such as YouTube, Facebook is a website which allows you to find and communicate with friends, share photographs, and compare your likes and dislikes.

Facebook has become so popular because it is uniquely viral in that you need to find ‘friends’ before you can communicate with anyone. People either have a love or hate relationship with Facebook since it gets to know an inordinate amount of information about you very quickly. However, you are in control of how much information you provide to the entire Facebook community or to your friends.

Facebook for Business

There is much debate as to whether Facebook is the place to be if you are in business. Is it worth your time and effort if the main users are consumers not businesses?

The answer to that is Yes. Marketing your business on any social media platform is not an arduous task, as much as many people think it is, it is about having a presence, building credibility, and educating your potential customers.

Remember, Facebook provides opportunities that you would never have been exposed to, so make the most of it.

To be most effective when marketing your business via social media, you really need to be talking to your target market. How you get them to “Like” your page is all about building your following and providing education about what you do and how you can help them.

You should also have a strategy in place on how you will market your business through social media. It’s like all your other marketing activities; it needs to be strategic not ad hoc for the best results.

10 Keys to Facebook Success

Here are 10 key steps to help you get the most out of Facebook marketing:

1. Create a neat page. You don’t have to fill out everything, but fill out at least the most important information in the profile section. Also, include a picture. People like seeing that they’re dealing with an actual person or business and not just some faceless company.

2. Keep your business profile separate from your personal one. Don’t go following your favorite bands or befriend your real life friends on Facebook with your business account. It’s okay to have a bit of fun with your business profile, but don’t forget its main purpose of marketing.

3. Make plans about what you’re going to say. What are you trying to accomplish? How can you make your page unique? How can you get the right audience interested in your page? How will you respond to criticism? To praise? Be strategic!

4. Brand your identity. You can now brand and theme your Facebook page similar to that of your website. Use the same logos and graphics, although you shouldn’t go overboard with them. Too many graphics will make your page difficult to load.

Create an Opt-in on your Facebook page to get followers contact details and all of a sudden you have another lead generation strategy for your business.

5. Interact with others. Participate in discussion and always give friendly, knowledgeable replies. Join clubs relating to your niche and offer suggestions and tips. Whenever somebody asks a question, offer a thoughtful answer.

If somebody says something you disagree with, let them know in a friendly manner, and provide a well-thought out reply as to why you do.

6. You’ll probably have to deal with some negativity. People can question your intentions at any time. Always be patient with your critics and deal with them in a professional and friendly manner. Don’t expect to always satisfy everyone. What you can do is maintain a positive image for your brand.

7. Try encouraging your fans to talk. Offer polls and surveys, asking your fans what they do and do not like about your niche. Try starting new topics such as ‘top 10 reasons why’ or ‘learn how to’ and then ask others to share their tips and ideas.

8. Keep everybody up-to-date with offers. Online communities need to be active, and one of the best ways to stay active on Facebook is to offer coupons and special deals on a regular basis. Also, having updates about discounts on your page will entice new visitors to follow you!

9. Hire a professional to create an app and offer it on your page. People really love apps, and your fans will even share them with their friends! Fun applications are a great way to attract attention on Facebook. You should be able to find a developer who charges fair rates.

10. Be consistent with your efforts. Log on every single day and post something! Even if you don’t have any updates, log on and participate in discussion. If you don’t get on Facebook every day and share tips, ideas, etc., people will forget about you. Also, don’t forget to use important keywords in your posts!

Follow these 10 steps to get the best out of your Facebook marketing campaign!

Full story: http://www.sitepronews.com/archives/2010/nov/1.html

Advertisements

Yes! You Need Feed…

You-Need-FeedRazorfish just released the 2009 version of Feed. This report is probably the best analysis of online consumer behavior. Here are some of the major conclusions:

Contrary to popular belief, consumers are not shutting out brands – they’re interacting with them. According to FEED, 77 percent of consumers surveyed have watched a commercial or video advertisement on YouTube with some frequency; 69 percent have provided feedback to a brand, either through a website or a third-party service like GetSatisfaction.com; 65 percent have played a branded browser-based game, and 40 percent of consumers have friended a brand on Facebook. Moreover, 70 percent have participated in a brand-sponsored contest or sweepstakes.

Digital experiences create customers. The overwhelming majority of consumers who actively engage with a brand in digital fashion are much more inclined to purchase products and recommend the brand to others.

Digital can make or break a brand. Sixty-five percent of consumers say that a digital experience, either positive or negative, changed their opinion of a brand. Of those, 97 percent said that their experience influenced whether they eventually purchased from the brand.

Feed is a must-read if you’re interested in social media and marketing.

How to tailor social media applications to your business

social-media-application-logo

If you are a large business or a small business looking to build relationships with connected, influential people—you shouldn’t be asking yourself whether or not you should use social media, but rather, how you will use it and for what purposes. This is the tricky part. But worry not—here are ten tried and true applications of social media that work. This is not a marketing strategy, but a springboard to get you thinking creatively about how to make social media tactics work for your unique business.

For example, if you’re a company that is prone to receiving negative rumours, you can build a blog to address these misconceptions and back up your defenses with facts. Or, if you’re looking to build a network, you may wish use Twitter to build a tribe of loyal followers. Warning—this one isn’t easy. But over time, you can make yourself worth following if you share consistent, interesting content, and engage with your network.

Read more about ten proven applications of social media for more tips and tricks.

Is Social Media Worth Your Time?

social-media-logosEvery one – from politicians, businesses, musicians, celebrities and many other groups of people – uses social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others.

Do they know something we don’t?

Networking, whether online or offline, is a great use of time when done properly. As with anywhere you spend your time, knowing why you are doing it, how you will measure success and having a plan is the best approach.

With that said, I jumped in with both feet last year with the guidance of a social media expert, and I have found clients, joint venture partners, speaking engagements and other great connections through various social media outlets. I am a member of more social media outlets than I can count, but I currently focus on Facebook, LinkedIn and Twitter. While I am not an expert in social media, here are five reasons to take some time to learn the benefits of social media.

global-social-media1. There Is No Direct Cost

There is no direct cost unless you opt for an upgrade, if one is offered. I haven’t paid for an upgrade and have steadily increased my list to include over 1000 followers between just three social media outlets, and without much effort.

2. Build Your Business by Connecting With Peers

Are you interested in finding joint ventures, affiliates, guest experts or other peers you can bounce ideas off of? In the last few weeks alone, I have located one large joint venture partner and have had several other partnership opportunities cross my desk. Business owners just like you are using social media to connect with others who are interested in using your articles, hosting you as a guest expert on teleseminars, webinars and live events, and even creating projects together!

3. Build Your Business by Following Reporters You Are Targeting

Would an article written by a certain reporter make your year? Follow them on Twitter or Facebook and see what is of interest to them and what they are writing about. You don’t know what golden nugget you’ll find by following them online that may open the door at the right time. Follow them and invite them to follow you as well! Or with LinkedIn you can find out how many degrees you are from them. You may surprise yourself by being only one or two degrees away from your target!

4. Showcase Your Expertise, Build Your Platform and Attract New Clients

Social media is an interesting animal. While many people use it to grow their businesses, you must be mindful about outright promotions. Generally speaking, heavy marketing of your products and services on these sites is a big no-no. Here’s how I do it. I’ll post something like this: “Just got off the phone with social networking guru Nancy Marmolejo. Now I’m off to finish writing my sales page for the Business Breakthrough Series.” People who are intrigued will check you out and may end up deciding to follow you and … bingo! They have just entered your world!

5. Reach Large Audiences

The world is your oyster in social media. There are only a few businesses that are truly limited by geographic boundaries, especially if you are in the information marketing business. Being active on social networking sites eliminates geographic boundaries and allows you to reach a vast number of people from all over the world. If you have products and services that can be purchased by anyone in the world, being active in social media is an absolute must for you. I recently held a teleseminar with people from over 10 countries in attendance, all from the comfort of my home office! And my sweat pants!

So, is social media worth the time? It depends. Social media is absolutely the wave of the future, and you will need to know something about it at some point. However, whether you work it into your plan for 2009 depends on your goals. If you have a goal of increasing your reach to prospects either locally or internationally, you can do that quite effectively through social media. However, if you can cannot and will not commit to learning how to “tweet” on Twitter or communicate on Facebook or use your connections on LinkedIn, it will not be worth your time.

My advice to clients when they are just starting out is to select one social media outlet, whether it’s Facebook, LinkedIn or Twitter, and master it before jumping into every outlet possible. You obviously need to schedule time for connecting, so select the social networking outlets that will benefit you the most.

Now that I am experiencing the financial results of my online efforts, I understand why this is such a great use of my time and I’m hooked!


website-design

Custom website design. Save time and money when Silex Technologies designs your website!Help your Small Business look great with a professional website. Contact:  hello@silex.co.in Visit our web site:  www.silex.co.in

Ways to Use Twitter for Social Media Marketing

twitter social media marketing

Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. Although your Tweets are technically supposed to answer the question, “What are you doing?” Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. Here are 12 ways in which Twitter can be used in your social media marketing campaign.

1. Sharing Links to Items of Interest

As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

twitter-networkUsing Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn’t get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.
twitter_icon

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

twitter-buttonsWhen you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.

Example:

Twitter_header

%d bloggers like this: