Why Real-Time Search Required?

If you don’t understand why the Real Time Web is huge, you will soon.

Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and will continue to empower every individual to co-create what is deemed as “important” on the Web. The Real Time Web serves as both the database that informs us of what is happening right “Now” and the human touch to the content that will compete with the traditional algorithms for what is deemed as “valuable” content to us all.

Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Real Time Web. There remain major aspects of the Web that have not yet integrated “searching” and “sharing” of the Real Time Web, including traditional search. But as filtration and integration progress the Web will take the form of a living breathing database.

Here are 5 reasons why Real Time Search will help the Real Time movement change the Web and your experience forever.

1. The “Now” Factor

We saw it with Michael Jackson’s passing. We saw it with the Iran Protests and we see it more and more everyday — the Real Time web provides us with what is happening right “Now” and with vivid detail from around the globe. “We” is driving the “Now” factor.

2. We Become Co-Creators

The Real-Time web offers us the ability to become co-creators in not only content but also in what is deemed important. Why? Because we decide what is worth sharing, discussing and having opinions on. This behavior serves as a natural selection of valuable content. Certainly the current web allows for creation of content, but what is deemed as important/valuable is mostly left up to a few individuals, organizations and a bunch of robots. The Real-Time web, once fully integrated, will change that.

3. Humans vs Machines

Have you ever clicked on blue links that lead you to a piece of content dating back to a year ago? Search results lose relevancy each day due to the amount of new content hitting the internet. Spiders, web crawlers and engines decide what content is relevant via algorithms and those results can be manipulated via intelligently structured content (SEO). Real-time search enables users to receive information via conversations and people instead of machines. Take a look at your web results today. Would you rather receive cold content determined by algorithms or what the crowd and people value as good and bad?

4. Facebook Factor

With over 300 million users creating and wrapping themselves around content, once Facebook opens up its search API to the web what do you think will happen? Better yet do you think there is value in being able to search a database of 300 million users’ opinions and experiences? Searching Facebook may be the factor that tips the overall experience of the web into one that is very different than today. Facebook may be the tipping point to where bottoms up (sharing & contributing) will go head to head with tops down (crawling & optimizing).

5. A New Breed of Search Engines

If there existed a search engine that was capable of aggregating and rendering results based on what was shared, peoples opinions and conversations, would you be interested in that search engine? If you knew that there were 6 conversations that provided a fantastic account of a design firm you were considering would that be more valuable to you than the top 3 links on your current search engine results? Would you have more value for SEO based search results or human conversation driven results? How about both? Real-Time search, once developed, will render a new breed of search engines that will capture this new value the New Web has to offer.

At the moment, Real Time Search is only in its infancy, as is the Real Time web. Twitter and the like are simply representations of a big movement that will continue to occur with the creation of more similar services, more adoption of those services and more integration of those services.

What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.

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What is .tel?


Why .tel?

Create and Control your Communications Hub

Join the Only, Real-Time, Global Directory

Effectively Route Customers to appropriate Departments and Locations

Increase Online Discoverability

Connect with your Customers from any Device

Gain an Effective Mobile Presence

Live Update Anytime, Anywhere

Incorporate Premium Numbers for Voting and Betting Services

Generate Advertising and Sales Revenue under Generic Domain Names

Drive Traffic to E-commerce Storefronts

Key Benefits

No website necessary: The contact information stored in the DNS is readily available and efficiently delivered to any device without the need for a website or a webmaster.

Speed: The Domain Name System is optimized for speed. Because it is DNS-based, a .tel lookup takes just a fraction of a second, and is much quicker than loading a typical web page.

Real-Time: Whenever you update your data in the DNS, the change “goes live” immediately.

Improved Control:
Traditionally, search engines are forced to “read” entire web pages and guess the keywords. The .tel uses the data you supply to the DNS to tell search engines exactly where the keywords are, thereby improving your control over your search results.

Optimized for mobile devices: The traffic generated by a .tel lookup is so small that it remains inexpensive for consumers. The data is also presented in such a simple way that the .tel easily integrates into address books and allows for advanced navigation on all mobile devices.

Scalable: The DNS is a fully scalable and decentralized system that already handles billions of queries each day. It is perfectly suited to become the most reliable global directory of contact information and keywords.

Global: The DNS is ubiquitous. Everything on the Internet uses the DNS all the time and all information stored within the DNS is globally accessible from any device connected to the internet.

Encryptable: Data stored in the DNS may be encrypted so that only authorized users may access it, ensuring total privacy.


What is .tel?
The .tel is a service that allows individuals and businesses alike to store and manage all their contact information and keywords directly in the DNS without the need to build, host or manage a website. For more information, see .tel for businesses and .tel for individuals.

Why is .tel different than other Top Level Domains (TLDs)?
The value of a .tel domain lies with the ability to host personal (or corporate) contact information directly in the DNS, which can then be universally accessible. This stands in contrast to the typical use of the DNS for other TLDs, in which the DNS only provides a mapping between domain names and IP addresses.

Can I protect my private data?
The .tel enables you to protect your private data, allowing it to be seen only by people you authorize. For more information, please see How do I protect my Private Data.


When can I buy a .tel domain?
Registering .tel domains will occur in three phases: Sunrise, Landrush and General Availability. For more information on each phase see Launch Information.

How can I buy a .tel domain?
You can only purchase your .tel domain online through an ICANN accredited registrar. Telnic will publish a list of all participating registrars at launch.

Can I buy a .tel domain in advance?
No pre-registration is available. Anyone offering advance registration is not authorized to do so.

For what term can I buy a .tel domain?
Typically, registrars will allow you to register domain names for up to 10 years.

How will trademarks be protected?
A preferential registration period called Sunrise will allow trademark owners to protect their intellectual property.

What are the restrictions on a .tel domain?
The minimum number of characters in a .tel domain is 3 and the maximum number is 63 not including the .tel suffix. Every domain must contain at least one letter from a-z or “A to Z” in standard US ASCII script. No domain can begin or end with a hyphen nor can a domain have a hyphen in the 3rd and 4th position. A .tel domain may not consist purely of digits. The .tel naming conventions are described in detail in the Acceptable Use Policy.

Can I transfer or sell a .tel domain name?
You can sell or transfer a .tel domain just as you would with other domain names.

How do I resolve a dispute regarding a .tel domain name?
.tel domain names are subject to the Uniform Domain Name Dispute Resolution Policy (UDRP), which establishes a procedure for resolving many trademark disputes relating to domain names. More information on the (UDRP) is available.


The .tel is a Top Level Domain using innovative DNS technology to power a communicationbased Internet service.

In comparison to current web-based solutions, .tel provides a much more structured, efficient, and reliable offering.

The following table highlights key advantages of the .tel DNS solution over traditional webbased solutions:

Feature .tel DNS/ NAPTR-based solution Traditional web-based/ Address record solution
Speed NAPTR records are very small, mostly transmitted over User Datagram Protocol
(UDP) and extremely quick
Webpages are large, transmitted over HTTP connections and can be slow especially on mobile telephones
Cost Due to the small size of NAPTR records, they can be cheap to transmit over mobile data networks Viewing webpages on mobile phones can become expensive due to their size
Complexity Publishing contact data can be done in a few simple clicks Publishing webpages is a complex and time-consuming activity
Scalability DNS is designed to be highly scalable Web-based services become expensive and cumbersome to run in large volumes
Reliability The DNS-based solution is inherently a globally distributed system that is scalable and has no single point of failure Web-based services are prone to downtime and single points of failure
Global Access DNS-based services are open and accessible without the need for logging in or becoming a member Web-based services require users to login before a service can be used
Visibility .tel will receive exceptional visibility as an emerging standard for communications because it is a Top Level Domain Web-based services are much more commonplace and hence do not benefit from the market visibility available to newly issued Top Level Domains
Setup The DNS-based solution has no need to construct and maintain a website Web-based solutions require construction and maintenance of a website
Download Technology Brief PDF: dot_tel_technology
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