Google Instant Preview Changes How Search Results Are Viewed

Google New Logo 2010 png format

Google Instant Preview is a new feature following the September roll out of Google Instant which completes searches while they’re being typed into Google’s search field, with the goal of significantly reducing time spent searching.

But is the new feature really going to speed up the searcher’s experience, or is it yet another complicated layer on what was once a simple and easy-to-understand search interface? Google’s own research revealed that on average searchers using Google Instant Preview are 5% more likely to be satisfied with the search results they click after seeing a visual preview next to the organic listing.

Google Silex Technologies India Search Preview

Google Instant Preview essentially gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it via a magnifying glass icon that sits to the right of every search result.

When a user clicks on the magnifying glass icon, a screenshot of the webpage in question will appear to the right of the search result listing. It’s an at-a-glance view of the website page without actually having to visit the webpage.

One of the key elements to Instant Previews though is that Google sometimes highlights a section of the page where the page description occurs. This becomes a useful feature when you’re trying to find information on a specific person on a page that lists dozens or hundreds of people. Instead of having to scroll through the entire page to find the person, you can just look at the Instant Preview and see where they are on the page.

“We realized early on that this kind of experience would only make sense if it was lightning fast. Not long ago simply downloading an image could take 20 or 30 seconds, and even today many websites take four or five seconds to load,” Raj Krishnan, Product Manager wrote in the Google Blog. “With Google Instant Preview, we match a search query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customised to your search–usually in under one-tenth of a second.”

Google InstantSEO expert Peter Bowen at First One On says, “while Google Instant Preview is designed to speed up the searching process what it actually does is to speed up the decision-making process of choosing whether or not to click on the link by previewing the visual screenshot of the resulting webpage.”

“Google currently provides a lot more data to help the searcher. At one time search engines just displayed the first two lines from a webpage under a search result, but now they include information like site links, date, cached content, jump to links and even Google Places.”

Instant Previews can be helpful for many kinds of tasks. For example, say you looked at a page before and need to find it again – with a preview, you can tell if any of the results look familiar. Or perhaps you’re looking for an official website – look for a logo and formal style and you’ll probably be able to identify it. Or maybe you’re looking for a how-to guide – it’s easy to spot a page with clear illustrations and step-by-step instructions.

From an SEO perspective the big question is how will Google Instant Preview affect our understanding of traditional SEO, and what changes should we consider making to webpages so that they can be easily previewed in a tiny screenshot?

When a searcher performs a search and sees the search results page displayed, they do have a choice of whether or not to activate the Google Instant Preview feature by clicking on the magnifying glass icon.

“However, clicking on the magnifying glass icon is less of a commitment than clicking on a link, and you still need to convince the searcher that it is worth their time to preview a website” says Peter Bowen. “Therefore it becomes more important than ever to have a well defined and well written description of what the website page is about and it has to fit within the 150 character limit. So the Meta content description is what you will have to change and be aware of here.”

As we already know, Flash is not SEO friendly because it cannot be read by search engines and is even worse for Instant Preview as it shows as a black rectangle and cannot be rendered. The same is true for video files that also display a black rectangle in the preview, so consideration of this is important too.

It should be pointed out that because the image size of the screenshot is so small, unless the text in headings is large enough, it will be impossible to read.

So what does all this mean? Well, we have to start thinking about the overall page layout and if it looks good at postage stamp size or if it is just a blur of text with no images to make it look appealing. This means creating pages that pay more attention to navigation, titles and headers, spacing, colors and objects, such as call-to-action buttons. Having a good looking page with relevant titles now may count as much as the content on the page itself.

It is likely that we will begin to see a lot more webpages with well defined graphics and other visual aids designed to get a searcher’s attention. This makes SEO even more important than ever, make sure that your images are named with keywords and their filenames and alt text are descriptive and accurate.

Google Instant Preview is here to stay and designed to make the search selection process easier and according to Google faster, but in the end, good SEO practices are what is going make the difference of whether or not you get discovered on the search engine results pages.

VIA: http://www.sitepronews.com/archives/2010/nov/26prt.html

Google Instant Previews – Implications for SEO and Marketing

SEO Mastering Search Engine Optimisation

Google wasn’t satisfied with just having Instant Search, now it has introduced something called Instant Previews. Searchers and web users can now browse a large instant “preview” of a site’s content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.

Searchers can get a general look at the layout and design of a site, on page graphics and bold headlines can usually be seen from the preview. However, small print and the general content of the page can’t be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don’t find what they’re looking for in the headlines or bold print.

Whether searchers will use this new feature remains to be seen, but these instant previews could have some ramifications on who gets the “click through” to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then make their decision. So they might not click the top listing, but decide one lower down is worth clicking. This could make any listing on the first page more worth having, not just the top one.

This doesn’t really affect any of your SEO strategies and you should be optimizing for the search engines as usual. After all, getting those top rankings for your targeted keywords in the major search engines is what brings in the quality traffic to your site. In this regard, it’s business as usual.

Google Mountain ViewHowever, Google’s Instant Previews does change the whole nature of SERPs or rather Google’s search results in that webmasters and marketers have another hurdle to get past before they get that final click. Searchers might click your top number one ranking preview and decide your page is not up to standard or it’s not what they’re looking for, and can quickly try out the other listings instead.

From Google’s perspective these previews could improve the “overall” quality of their results because searchers will come away happy, especially if they have not wasted their time clicking on a link, only to find it’s not what they’re looking for. Now they can easily find the right results more quickly and efficiently.

For the webmaster or online marketer, these new Instant Previews can be seen as another chance to get that all important click. They must make sure their page design is up to scratch and featuring a catchy headline which draws visitors to their page or site. Also, highlighting a well worded summary could help attract more of these visitors. So too, would placing your main keyword phrase in bold print so that it can be read from the preview.

Needless to say, webmasters/marketers must always keep their targeted keywords front and center. Highlighting them on your page in the main title is already a given, but now you should make sure they can be read from the preview. This could possibly give you an edge with it comes to getting that click from Google.

On a more general note, these previews also add to the time searchers will spend on Google’s results pages. Google has been steadily focusing on this factor in recent months. Why? One good reason – the longer a searcher stays on your page the more likely they are to click your paid ads. Stands to reason, if the searcher can’t find what they’re looking for in the so-called “free organic listings” (actually, truth be told, for very lucrative keyword phrases these are not free, nor organic) they will look to the paid AdWords listings.

Google Instant Previews and SEO

If you check out the average time spent on Google, according to Alexa, in 2009 it was around 7 minutes and now in 2010 that average has jumped to around 14 minutes. And that’s before both Google Instant Search and Google Instant Previews are fully rolled out and implemented. One would expect that number to go much higher. While this is nowhere near Facebook’s average time of 31 minutes, Google has still doubled the time it had only a year ago. No wonder, Google can afford to give their employees that 10% raise, they have probably earned it.

Nor should Google be criticized for doing all of this, they are a business and their goal is to bring in more revenue. Besides, these previews will no doubt improve the effectiveness of Google’s SERPs. Searchers can more quickly find what they’re searching for on Google and come away happy. A satisfied customer is the ultimate goal of any business, why should Google be judged any differently.

However, for the webmaster and online marketer, keeping Instant Previews in mind when creating web pages is a must. Here are some suggestions you can follow:

1. Improve Your Graphics

These can really grab the searcher’s attention in the preview so it’s vital to have eye-popping graphics right next to your important information.

2. Create Great Headlines

Good headlines quickly capture the searcher’s attention and draws him/her to your page; just make them bold enough to be seen in Google’s previews.

3. Write An Informative Summary

Place your important information in a short summary which also captures the viewer’s attention. Entice these viewers to visit your site or page.

4. Take A Multi-Layered Approach

Just don’t aim all your marketing towards free organic search, but try video listings, news listings, image listings… to get other ways onto Google’s first page.

5. Finally, PPC Advertising

This is probably not what you want to hear, but paid listings through Google Adwords is another option. Besides, for extremely lucrative keywords, as more and more major companies throw major funds into SEO and Keyword Link Buying, organic search is not really free or even available to everybody anymore. For the small-time webmaster or marketer, paid listings in Google may be your only option and that option is quickly becoming too costly for many.

Of course, how Instant Search and Instant Previews play out in the near future is still open to wide speculation. Will searchers even use those added features in their daily searches? Or will users opt–out and go back to a more gentle, less hurried Google? One thing that all of us can be sure of, Google will be constantly rolling out new features and innovations just to make all our lives a little more interesting.

Google Place Search Changes How Local Searches are Displayed

Google Place

Today, November 8, 2010

Businesses will now have to have a visible and physical location if they want to be listed in a local search.

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home.

So it’s no surprise that Google should be taking a closer look at how we search and attempt to refine the process and provide a more meaningful search result by changing the Google Local search algorithm to make it easier for us to find what or who we are searching for locally.

Today, November 8, 2010 we see searches that reference local business and all the relevant places in that location in a new clustered visual display located in the upper right corner of a search result page. The now familiar map displays each business with red lettered pins, and links to each business. And as you scroll down the page the Google Places Map will scroll with the page so that it is always visible.

In addition to the way we see businesses displayed on Google Places, a new product is being launched – Google Boost.

Google Boost is a Google AdWords product that allows local businesses to feature more prominently in local searches. It allows small to medium size businesses the ability to feature more highly in searches, and concentrates much more on the relevance and location of that business than ever before. Now searchers will see sponsored location searches appear on the Google Places map as blue lettered pins and in search results with the blue marker pin next to the content description.

Search results for the ‘accountant in city’ will now appear first below sponsored listings and above organic listings. What this means is that results for a business in a location will now appear grouped with the other search results, making it much easier for searchers to find what they are looking for in a local area.

Google reports that Place Search results will begin appearing automatically when Google determines that you are looking for a ‘business in location’ search result.

Google-MapsGoogle also says “We’ve made results like this possible by developing technology to better understand places. With Google Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names.”

Google Places is being rolled out across the world and will be available everywhere, in 40 languages once complete. Google is hoping to provide a better, local search to users, while exploiting a different revenue stream. It’s also competing with Facebook Places which was launched a while ago. Facebook was able to use very targeted advertising to provide a similar service to its users.

Google should have the advantage here though, as most Facebook advertising is passive, appearing alongside the primary content. Google’s Place Search is active and should have the advantage when it comes to conversion.

Location-based services are seen as a growing market, with Facebook Places and location aware services like Foursquare enjoying significant growth since their inception. Placing Google Place Search alongside search results, Google can hedge its bets while not detracting from its standard offering.

From an SEO perspective Peter Bowen at First One On says, “One of the downsides to this new display of results is how it will affect businesses that previously enjoyed number one placements for ‘business in location’ or featured well alongside the old Google Map.”

“Now with the introduction of Google Place Search in results it is quite possible that businesses that had worked hard to get top placements on page one now find themselves listed on page two! Other businesses that did not even have a listing on the old Google Map are now being brought to the top of the search results based on the location of their business and business listing in Google Places.”

What this means is that in the long run it will be more difficult for businesses to rank at the top of a local search unless they realize that they will have to spend much more time and effort on local search engine optimization. Businesses that had previously enjoyed a prominent position on the old Google Map without a website, which was possible before, will now find it almost impossible to maintain a listing without a well developed and locally optimized website.

Businesses will now have to have a visible and physical location if they want to be listed in a local search. In the past, businesses could hide their physical location and yet still be found locally through their websites, but now consumers searching for a business in a location will be able to determine if they contact that business or not based on their location. So as Google exposes competitors in searches, it is now revealing where those businesses are located – hopefully providing the consumer with more information before making a purchase decision.

Full Article: http://www.sitepronews.com/archives/2010/nov/10prt.html

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A low bounce rate is a hallmark of a good website

What is Google Analytics Bounce Rate

Should You Worry About Your Bounce Rate?

A low bounce rate is often cited as a hallmark of a good website – 40% or lower is typically heralded as the goal – signaling that visitors are engaged with your site and finding useful content. A high bounce rate is often assumed to mean that your site is not doing its job. In reality, bounce rate means different things for different sites and the emphasis you place on it will vary according to the type of site you have and its goals.

What Does Bounce Rate Mean?

The definition from Google’s Analytics help pages is: “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.”

When is Bounce Rate a Relevant Metric?

  • If you have a sales or conversion process which requires the user to follow through multiple pages on your site.
  • If exploration of your site is important to your goals.
  • If you are trying to turn new visitors into loyal readers or customers.
  • If yours is a retail site and you want people to shop around and make purchases.
  • If your homepage is not inducing further clicks, particularly if it contains blog excerpts or other ‘teaser’ content.

What a High Bounce Rate Could Mean:

1. Keywords and content are mismatched.

In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found on your site are not aligned – so your site doesn’t meet their expectations in some way.

What you can do:

Analyze your keyword traffic and make sure your pages are optimized for the keywords you want and that the content is closely aligned with keywords and not misleading in any way.

2. The next step in your conversion or goal process is not obvious or easy enough.

What you can do:

Look at your landing pages with an objective eye and make the next step clear and easy to take.

3. The navigation on your site is confusing or unclear, making additional content hard to find.

What you can do:

Re-evaluate the navigation and see if there are ways to streamline or simplify. Also double-check for browser compatibility – perhaps the page is not displaying correctly under some conditions.

4. Your offer or product is not presented in a compelling or easy to understand way.

What you can do:

Look at your sales copy or offer details and see if you can refresh it or make it more appealing. You could try split-testing different versions to see which performs better.

5. Your site has technical problems. Particularly if your bounce rate suddenly spikes or displays an unusual trend, it could be an indication of technical issues – broken images or links, or something on the page not loading correctly.

What you can do:

Check for compatibility and broken links. Test the load speed of the page and generally make sure your code is as clean and functional as possible. Check for server outages and other issues that could have temporarily affected the functionality of your site.

Bounce Rates TipsA high bounce rate might not be a problem if:

  • You have a blog homepage containing all your recent posts in their entirety – Blogger blogs are notorious for this. When all your posts are presented up front there would be little reason for someone to clíck to any other pages.
  • You have a loyal blog following and your site has a higher proportion of returning visitors than new visitors. Your followers and subscribers may just want to read the newest post and have no need to visit other pages.
  • You are promoting a landing page which contains the call to action within it, such as submitting an email address. That single page can do its job effectively without requiring further clicks.
  • The call to action or conversion takes your visitor off-site – to an external shopping cart or email sign up for example. This would look like a bounce, but can still be a conversion.
  • Blogs typically have higher bounce rates compared to other types of sites so the same benchmarks do not apply.

Bounce Rate is Not the Only Metric.

Don’t look at bounce rate in isolation – look at the overall picture of your website and how it’s performing according to the metrics that matter to you. What DO you want your visitors to do at your site? Are you making it easy for them to do that, and are you measuring it?

Look for trends and other data that give you a fuller picture of what the bounce rate really means:

  • Is the bounce rate higher or lower for certain keywords?
  • Does it vary according to how people found your site? Search engines vs. social media, for example.
  • How does it vary with New vs. Returning visitors?
  • Which particular pages or types of content on your site have higher or lower bounce rates?
  • Look also at length of time the visitor spends on the page which could indicate whether or not they are reading what they find – this is very important for a blog.

Full Article: http://www.webtrainingwheels.com/social-media-small-business-training-program/

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Why Real-Time Search Required?

If you don’t understand why the Real Time Web is huge, you will soon.

Thanks to micro-blogging sites like Twitter, a constant stream of human-posted content has infiltrated the Web. This growing infiltration has created a bottoms up approach to content creation that via the progressive support of rapidly developing applications has and will continue to empower every individual to co-create what is deemed as “important” on the Web. The Real Time Web serves as both the database that informs us of what is happening right “Now” and the human touch to the content that will compete with the traditional algorithms for what is deemed as “valuable” content to us all.

Its challenges lie in the filtration and mass integration of both the content and the act of sharing to the Real Time Web. There remain major aspects of the Web that have not yet integrated “searching” and “sharing” of the Real Time Web, including traditional search. But as filtration and integration progress the Web will take the form of a living breathing database.

Here are 5 reasons why Real Time Search will help the Real Time movement change the Web and your experience forever.

1. The “Now” Factor

We saw it with Michael Jackson’s passing. We saw it with the Iran Protests and we see it more and more everyday — the Real Time web provides us with what is happening right “Now” and with vivid detail from around the globe. “We” is driving the “Now” factor.

2. We Become Co-Creators

The Real-Time web offers us the ability to become co-creators in not only content but also in what is deemed important. Why? Because we decide what is worth sharing, discussing and having opinions on. This behavior serves as a natural selection of valuable content. Certainly the current web allows for creation of content, but what is deemed as important/valuable is mostly left up to a few individuals, organizations and a bunch of robots. The Real-Time web, once fully integrated, will change that.

3. Humans vs Machines

Have you ever clicked on blue links that lead you to a piece of content dating back to a year ago? Search results lose relevancy each day due to the amount of new content hitting the internet. Spiders, web crawlers and engines decide what content is relevant via algorithms and those results can be manipulated via intelligently structured content (SEO). Real-time search enables users to receive information via conversations and people instead of machines. Take a look at your web results today. Would you rather receive cold content determined by algorithms or what the crowd and people value as good and bad?

4. Facebook Factor

With over 300 million users creating and wrapping themselves around content, once Facebook opens up its search API to the web what do you think will happen? Better yet do you think there is value in being able to search a database of 300 million users’ opinions and experiences? Searching Facebook may be the factor that tips the overall experience of the web into one that is very different than today. Facebook may be the tipping point to where bottoms up (sharing & contributing) will go head to head with tops down (crawling & optimizing).

5. A New Breed of Search Engines

If there existed a search engine that was capable of aggregating and rendering results based on what was shared, peoples opinions and conversations, would you be interested in that search engine? If you knew that there were 6 conversations that provided a fantastic account of a design firm you were considering would that be more valuable to you than the top 3 links on your current search engine results? Would you have more value for SEO based search results or human conversation driven results? How about both? Real-Time search, once developed, will render a new breed of search engines that will capture this new value the New Web has to offer.

At the moment, Real Time Search is only in its infancy, as is the Real Time web. Twitter and the like are simply representations of a big movement that will continue to occur with the creation of more similar services, more adoption of those services and more integration of those services.

What is clear is that our daily use of the Real Time Web’s driving platforms — Twitter, Facebook and the like — is unprecedented. The Internet is no longer simply just a disconnected 3rd party container of tops down aggregation, “We” is now part of its determination. And, search as we know it will soon change to accommodate, thereby delivering a completely different experience of the Web.

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The Google Story.

 

True story in two minutes 😉

The Necessity Of Search Engine Optimisation

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.
The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
The Necessity Of Search Engine Optimisation
The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.
The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.
Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.
It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.
As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.
Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.
One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as ‘search engine optimisation’ and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.
It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.
It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.
If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.
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search_engines
The majority of businesses now understand
that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.

Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.

The Necessity Of Search Engine Optimisation

The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.

Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.

It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.

As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.

Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.

One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as ‘search engine optimisation’ and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.

It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.

It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.

If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.

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