Google Instant Preview Changes How Search Results Are Viewed

Google New Logo 2010 png format

Google Instant Preview is a new feature following the September roll out of Google Instant which completes searches while they’re being typed into Google’s search field, with the goal of significantly reducing time spent searching.

But is the new feature really going to speed up the searcher’s experience, or is it yet another complicated layer on what was once a simple and easy-to-understand search interface? Google’s own research revealed that on average searchers using Google Instant Preview are 5% more likely to be satisfied with the search results they click after seeing a visual preview next to the organic listing.

Google Silex Technologies India Search Preview

Google Instant Preview essentially gives users the ability to see a website before they visit it. Google accomplishes this by taking a screenshot of every webpage in its index and giving users access to it via a magnifying glass icon that sits to the right of every search result.

When a user clicks on the magnifying glass icon, a screenshot of the webpage in question will appear to the right of the search result listing. It’s an at-a-glance view of the website page without actually having to visit the webpage.

One of the key elements to Instant Previews though is that Google sometimes highlights a section of the page where the page description occurs. This becomes a useful feature when you’re trying to find information on a specific person on a page that lists dozens or hundreds of people. Instead of having to scroll through the entire page to find the person, you can just look at the Instant Preview and see where they are on the page.

“We realized early on that this kind of experience would only make sense if it was lightning fast. Not long ago simply downloading an image could take 20 or 30 seconds, and even today many websites take four or five seconds to load,” Raj Krishnan, Product Manager wrote in the Google Blog. “With Google Instant Preview, we match a search query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customised to your search–usually in under one-tenth of a second.”

Google InstantSEO expert Peter Bowen at First One On says, “while Google Instant Preview is designed to speed up the searching process what it actually does is to speed up the decision-making process of choosing whether or not to click on the link by previewing the visual screenshot of the resulting webpage.”

“Google currently provides a lot more data to help the searcher. At one time search engines just displayed the first two lines from a webpage under a search result, but now they include information like site links, date, cached content, jump to links and even Google Places.”

Instant Previews can be helpful for many kinds of tasks. For example, say you looked at a page before and need to find it again – with a preview, you can tell if any of the results look familiar. Or perhaps you’re looking for an official website – look for a logo and formal style and you’ll probably be able to identify it. Or maybe you’re looking for a how-to guide – it’s easy to spot a page with clear illustrations and step-by-step instructions.

From an SEO perspective the big question is how will Google Instant Preview affect our understanding of traditional SEO, and what changes should we consider making to webpages so that they can be easily previewed in a tiny screenshot?

When a searcher performs a search and sees the search results page displayed, they do have a choice of whether or not to activate the Google Instant Preview feature by clicking on the magnifying glass icon.

“However, clicking on the magnifying glass icon is less of a commitment than clicking on a link, and you still need to convince the searcher that it is worth their time to preview a website” says Peter Bowen. “Therefore it becomes more important than ever to have a well defined and well written description of what the website page is about and it has to fit within the 150 character limit. So the Meta content description is what you will have to change and be aware of here.”

As we already know, Flash is not SEO friendly because it cannot be read by search engines and is even worse for Instant Preview as it shows as a black rectangle and cannot be rendered. The same is true for video files that also display a black rectangle in the preview, so consideration of this is important too.

It should be pointed out that because the image size of the screenshot is so small, unless the text in headings is large enough, it will be impossible to read.

So what does all this mean? Well, we have to start thinking about the overall page layout and if it looks good at postage stamp size or if it is just a blur of text with no images to make it look appealing. This means creating pages that pay more attention to navigation, titles and headers, spacing, colors and objects, such as call-to-action buttons. Having a good looking page with relevant titles now may count as much as the content on the page itself.

It is likely that we will begin to see a lot more webpages with well defined graphics and other visual aids designed to get a searcher’s attention. This makes SEO even more important than ever, make sure that your images are named with keywords and their filenames and alt text are descriptive and accurate.

Google Instant Preview is here to stay and designed to make the search selection process easier and according to Google faster, but in the end, good SEO practices are what is going make the difference of whether or not you get discovered on the search engine results pages.

VIA: http://www.sitepronews.com/archives/2010/nov/26prt.html

Google Instant Previews – Implications for SEO and Marketing

SEO Mastering Search Engine Optimisation

Google wasn’t satisfied with just having Instant Search, now it has introduced something called Instant Previews. Searchers and web users can now browse a large instant “preview” of a site’s content by placing the cursor over the small magnifying glass displayed beside each listing. These previews are large and Google sometimes highlights a major paragraph or quote from each displayed site.

Searchers can get a general look at the layout and design of a site, on page graphics and bold headlines can usually be seen from the preview. However, small print and the general content of the page can’t be read, so searchers will have to click through to your site if they want to read your information. Assuming of course, they don’t find what they’re looking for in the headlines or bold print.

Whether searchers will use this new feature remains to be seen, but these instant previews could have some ramifications on who gets the “click through” to their site. One would also reason that getting the top spot in the rankings have diminished somewhat, if searchers can quickly preview all of the top 10 listings and then make their decision. So they might not click the top listing, but decide one lower down is worth clicking. This could make any listing on the first page more worth having, not just the top one.

This doesn’t really affect any of your SEO strategies and you should be optimizing for the search engines as usual. After all, getting those top rankings for your targeted keywords in the major search engines is what brings in the quality traffic to your site. In this regard, it’s business as usual.

Google Mountain ViewHowever, Google’s Instant Previews does change the whole nature of SERPs or rather Google’s search results in that webmasters and marketers have another hurdle to get past before they get that final click. Searchers might click your top number one ranking preview and decide your page is not up to standard or it’s not what they’re looking for, and can quickly try out the other listings instead.

From Google’s perspective these previews could improve the “overall” quality of their results because searchers will come away happy, especially if they have not wasted their time clicking on a link, only to find it’s not what they’re looking for. Now they can easily find the right results more quickly and efficiently.

For the webmaster or online marketer, these new Instant Previews can be seen as another chance to get that all important click. They must make sure their page design is up to scratch and featuring a catchy headline which draws visitors to their page or site. Also, highlighting a well worded summary could help attract more of these visitors. So too, would placing your main keyword phrase in bold print so that it can be read from the preview.

Needless to say, webmasters/marketers must always keep their targeted keywords front and center. Highlighting them on your page in the main title is already a given, but now you should make sure they can be read from the preview. This could possibly give you an edge with it comes to getting that click from Google.

On a more general note, these previews also add to the time searchers will spend on Google’s results pages. Google has been steadily focusing on this factor in recent months. Why? One good reason – the longer a searcher stays on your page the more likely they are to click your paid ads. Stands to reason, if the searcher can’t find what they’re looking for in the so-called “free organic listings” (actually, truth be told, for very lucrative keyword phrases these are not free, nor organic) they will look to the paid AdWords listings.

Google Instant Previews and SEO

If you check out the average time spent on Google, according to Alexa, in 2009 it was around 7 minutes and now in 2010 that average has jumped to around 14 minutes. And that’s before both Google Instant Search and Google Instant Previews are fully rolled out and implemented. One would expect that number to go much higher. While this is nowhere near Facebook’s average time of 31 minutes, Google has still doubled the time it had only a year ago. No wonder, Google can afford to give their employees that 10% raise, they have probably earned it.

Nor should Google be criticized for doing all of this, they are a business and their goal is to bring in more revenue. Besides, these previews will no doubt improve the effectiveness of Google’s SERPs. Searchers can more quickly find what they’re searching for on Google and come away happy. A satisfied customer is the ultimate goal of any business, why should Google be judged any differently.

However, for the webmaster and online marketer, keeping Instant Previews in mind when creating web pages is a must. Here are some suggestions you can follow:

1. Improve Your Graphics

These can really grab the searcher’s attention in the preview so it’s vital to have eye-popping graphics right next to your important information.

2. Create Great Headlines

Good headlines quickly capture the searcher’s attention and draws him/her to your page; just make them bold enough to be seen in Google’s previews.

3. Write An Informative Summary

Place your important information in a short summary which also captures the viewer’s attention. Entice these viewers to visit your site or page.

4. Take A Multi-Layered Approach

Just don’t aim all your marketing towards free organic search, but try video listings, news listings, image listings… to get other ways onto Google’s first page.

5. Finally, PPC Advertising

This is probably not what you want to hear, but paid listings through Google Adwords is another option. Besides, for extremely lucrative keywords, as more and more major companies throw major funds into SEO and Keyword Link Buying, organic search is not really free or even available to everybody anymore. For the small-time webmaster or marketer, paid listings in Google may be your only option and that option is quickly becoming too costly for many.

Of course, how Instant Search and Instant Previews play out in the near future is still open to wide speculation. Will searchers even use those added features in their daily searches? Or will users opt–out and go back to a more gentle, less hurried Google? One thing that all of us can be sure of, Google will be constantly rolling out new features and innovations just to make all our lives a little more interesting.

Google Place Search Changes How Local Searches are Displayed

Google Place

Today, November 8, 2010

Businesses will now have to have a visible and physical location if they want to be listed in a local search.

Google Local and Map have become a big influence on how people search and get results. We can demonstrate this by searching for ‘accountant’ and the search result returns a broad list of ‘accountants’, but perhaps too broad so we tend to search again by narrowing the result – adding a location to the search – ‘accountant in city’ and the results we see are now closer to home.

So it’s no surprise that Google should be taking a closer look at how we search and attempt to refine the process and provide a more meaningful search result by changing the Google Local search algorithm to make it easier for us to find what or who we are searching for locally.

Today, November 8, 2010 we see searches that reference local business and all the relevant places in that location in a new clustered visual display located in the upper right corner of a search result page. The now familiar map displays each business with red lettered pins, and links to each business. And as you scroll down the page the Google Places Map will scroll with the page so that it is always visible.

In addition to the way we see businesses displayed on Google Places, a new product is being launched – Google Boost.

Google Boost is a Google AdWords product that allows local businesses to feature more prominently in local searches. It allows small to medium size businesses the ability to feature more highly in searches, and concentrates much more on the relevance and location of that business than ever before. Now searchers will see sponsored location searches appear on the Google Places map as blue lettered pins and in search results with the blue marker pin next to the content description.

Search results for the ‘accountant in city’ will now appear first below sponsored listings and above organic listings. What this means is that results for a business in a location will now appear grouped with the other search results, making it much easier for searchers to find what they are looking for in a local area.

Google reports that Place Search results will begin appearing automatically when Google determines that you are looking for a ‘business in location’ search result.

Google-MapsGoogle also says “We’ve made results like this possible by developing technology to better understand places. With Google Place Search, we’re dynamically connecting hundreds of millions of websites with more than 50 million real-world locations. We automatically identify when sites are talking about physical places and cluster links even when they don’t provide addresses and use different names.”

Google Places is being rolled out across the world and will be available everywhere, in 40 languages once complete. Google is hoping to provide a better, local search to users, while exploiting a different revenue stream. It’s also competing with Facebook Places which was launched a while ago. Facebook was able to use very targeted advertising to provide a similar service to its users.

Google should have the advantage here though, as most Facebook advertising is passive, appearing alongside the primary content. Google’s Place Search is active and should have the advantage when it comes to conversion.

Location-based services are seen as a growing market, with Facebook Places and location aware services like Foursquare enjoying significant growth since their inception. Placing Google Place Search alongside search results, Google can hedge its bets while not detracting from its standard offering.

From an SEO perspective Peter Bowen at First One On says, “One of the downsides to this new display of results is how it will affect businesses that previously enjoyed number one placements for ‘business in location’ or featured well alongside the old Google Map.”

“Now with the introduction of Google Place Search in results it is quite possible that businesses that had worked hard to get top placements on page one now find themselves listed on page two! Other businesses that did not even have a listing on the old Google Map are now being brought to the top of the search results based on the location of their business and business listing in Google Places.”

What this means is that in the long run it will be more difficult for businesses to rank at the top of a local search unless they realize that they will have to spend much more time and effort on local search engine optimization. Businesses that had previously enjoyed a prominent position on the old Google Map without a website, which was possible before, will now find it almost impossible to maintain a listing without a well developed and locally optimized website.

Businesses will now have to have a visible and physical location if they want to be listed in a local search. In the past, businesses could hide their physical location and yet still be found locally through their websites, but now consumers searching for a business in a location will be able to determine if they contact that business or not based on their location. So as Google exposes competitors in searches, it is now revealing where those businesses are located – hopefully providing the consumer with more information before making a purchase decision.

Full Article: http://www.sitepronews.com/archives/2010/nov/10prt.html

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Create a Website that Sells

Website That Sells

There are many differing opinions on the best way to create a website. However, when it comes to creating a website that actually sells, your choices become much more limited. Why? If you want a website that sells, you must follow proven principles from sales and marketing.
But the first step is to become crystal clear on what you want.

What is your primary outcome? Are you building your list? Are you providing content to interact with your prospects/customers? Are you selling a product or generating a lead?

Only when you know exactly what you are trying to accomplish, will you be able to achieve that.

There are many differing opinions on the best way to create a website. However, when it comes to creating a website that actually sells, your choices become much more limited. Why? If you want a website that sells, you must follow proven principles from sales and marketing.

But the first step is to become crystal clear on what you want.

What is your primary outcome? Are you building your list? Are you providing content to interact with your prospects/customers? Are you selling a product or generating a lead?

Only when you know exactly what you are trying to accomplish, will you be able to achieve that.

Model Your Website After This Proven Method

A great selling website starts with great copy. But that’s only the beginning. Great copy alone won’t do it.

Advertising takes many different forms: websites, sales letters, brochures, video scripts, and many more. What do all successful sales promotions have in common?

They are modeled after a proven advertising method. That translates to the particular media being used. What do websites that sell have in common? They model successful marketing strategies and copywriting in the offline world.

Why dírect marketing and not something else? Dírect marketing is measurable. And the Internet (as a type of media) is closest to this type of marketing than anything else. Finally, this type of marketing is based on response, not awareness or image creation. Its primary goal is to make a sale.

Why Your Offer Is Most Important

Besides the copy there are two other important considerations in writing a website that sells. First is your offér. While many place huge emphasis on the headline, it’s the creation of a compelling, irresistible proposition that is most important.

Why? Without an offer with all the right ingredients everything else can be right, but you won’t make many sales. Sure a captivating headline is critical to draw the reader in. However, you can take them all the way from the headline and opening, through the body copy, to the close. And if the proposition doesn’t make it, they still won’t respond.

The offer has to do with packaging what you provide directly with what your target market wants and desires.

Without The Right Strategy, Great Copy Is Useless

right strategyThe final component of a great selling website is strategy. This is why it’s so important to know your outcome, before you begin. If your main goal is lead generation, to build a list you’ll want to create a lead capture page for your website.

If on the other hand your website page is selling a product, then you’ll want to create a landing page. A landing page is the marketing equivalent of a mail promo. The main feature is the sales letter, but there are many other structural and design elements that work together to make the sale. A landing page may include testimonials, an about the author box, and other information to help make a buying decision.

There are many other considerations when discussing strategy. But these are a few of the most important.

Notice I still have not discussed copy much. There are many that speak of the copy, like the Holy Grail. It’s not. It is exciting to see the possibilities of transforming really bad copy into great copy. However, it is ultimately not the most important thing. That’s why so often online marketers wonder why they got zero response. Stop blaming the copy, and look at the bigger picture. Even bad copy will usually get some response if everything else is right.

Having the right match between your target market, your offer, and strategy will get you pointed in the right direction.

What Makes Great Copy That Sells

As far as writing good copy? The biggest mistakes that I see being constantly made: Lack of clear communication. Copywriters who just don’t have a grasp of clarity in their writing. What you say is more important than how you say it, with one exception. When what you say is confusing or conveys the wrong message.

Simple SitesThe second major blunder I see is going to extremes. Either by screaming out an over-hyped sales message like a late-night television infomercial. Or the boring opposite: fear of creating a really hard selling message and erring on the side of too careful. This is where most corporate copy falls short.

The power comes right in the middle. Hard selling copy, that’s interesting without being unbelievable. Proving every claim you make. Drawing the reader into an emotionally irresistible web of desire. Not stopping until you ask for the sale at the end.

Finally, the last major copywriting mistake I see is writers going off on a tangent. Failing to stay zeroed in on the sales message like a laser. Every time you go off track there’s a good chance you’ll lose the reader.

That’s why it’s so important to have rhythm to your copy: A natural cadence of short and long sentences. The best way to achieve this is by writing out great copy by hand. To ensure your copy has a good rhythm be sure to read it out loud. That will easily expose any rough spots.

When you have this rhythm, write in the language of your prospect, and write clearly with compelling copy…then you will motivate the reader to act.

Full Article: http://www.goodmarketingforbadtimes.com/ezine.html

What is Google Chrome OS? Video :)

 

By Anitha

‘Go’ A New Programming Language

go-programming-language-googleHave you heard about Go?

Google released a new, experimental systems programming language today. It is open source and Google is excited about sharing it with the development community.

Go is a great language for systems programming with support for multi-processing, a fresh and lightweight take on object-oriented design, plus some cool features like true closures and reflection.

For more information, check out the Google Open Source blog.

Good Looks of “Google Wave” Coming to Gmail, Other Google Apps?

Gmail Re-Design

A lot of people aren’t that keen on the current look of most Google applications—hence the popularity of redesigned user skins. On the other hand, many users really like the look of Google Wave, the newest invite-only service from Google. (See our first look, or just read the book.) If you happen to be one of the people who love Wave’s look, you’ll like this rumor: According to gadget weblog Engadget, the Google Wave interface may become the default style across all Google Apps.

+ Read the Full Article

By Anitha

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