[Tips] Attract Clients and Partners using Twitter as well…

twitter2According to Mashable.com, a leading authority on social media, there are currently over 12 million users on Twitter. Another resource called istrategylabs.com reports that 46% of Twitter users are college grads, and another 17% have post graduate degrees. Furthermore, 47% are between age 18 and 34, and another 31% are between 35 and 49. Males and females are evenly ranked, with women accounting for 53% of users and men 47%. If your target market falls within these demographics, actively participating on Twitter is probably worth your while.

Twitter is simply a micro blogging service. What does that mean? It means that you write short updates (140 characters maximum) called “tweets” and send them out to your followers. And it is a marketer’s dream come true – it’s an easy way to stay in front of your target market and showcase your authority for free.

The myth around Twitter is that Twitter users (called tweeple or tweeps) tweet about useless information such as what kind of coffee they had with breakfast. Yes, some of that exists and it is actually important as you’ll see below, but once you understand the power of connecting on Twitter, you may become a Twitter convert, just like me.

So, if you’re on Twitter or considering starting, the question becomes, “what do I tweet about that will make this a useful tool for me?” Here are some categories you can consider for your tweets. There are others but these will get you started:

Industry Tips

This is a big one. You are on Twitter to showcase your expertise, so industry tips act as your credibility builders. Here’s how to do it: Create a list of high value tips (remember – no more than 140 characters long) and send one or two out every day. If you don’t want to have to manually do this yourself every day, consider a free tool called TweetLater.com to set up your tweets in advance. If your tweets are really good, others will send them out to their lists as well. This is called a “re-tweet,” and it’s a super way to quickly build your list of targeted followers.

Here is one of my recent tweets that had a great response:

Connect Others: Be willing to connect others even if it has nothing to do with your business. What goes around, comes around.

About Your Business

Use this category sparingly. In other words, if you use Twitter as a place to advertise your products and services too much, people will stop following you. This is not what Twitter is about. It is really about raising awareness of you and your business and impacting others. Use the 80/20 rule here. For every eight tweets about things other than your business, you can post two things about your business.

Here is an example:

Hey Columbus: I’ll be on Fox tomorrow at 7:45 where you can see me interviewed about my new book, Flourish!

Re-Tweets

When someone re-tweets you, they are giving you the highest compliment you can get on Twitter! It means that the person who re-tweeted you thinks that what you said is worth sharing with their own list of followers. This is like having someone ask you to a meeting so they can introduce you their entire list of contacts. When you get a re-tweet, send them a short tweet thanking them! Re-tweet others who are tweeting things that you agree with or want your followers to read.

If you are not familiar with Twitter, the example below probably won’t make a lot of sense because of all of the abbreviations, but they are necessary given that you only have 140 characters. Abbreviations are outside the scope of this article, but just know that it’s really not as scary as it looks!

RT @getgreatcopy: New blog post: The Sixth Habit of Highly Effective Communicators http://bit.ly/ 175XGS Gr8 stuff Jan, as usual.

Quotes

Tweeps seem to love quotes. If you are also a fan of quotes, compile a list and send one or two out every day. Again, you can use TweetLater.com to set these up in advance so you don’t have to manually enter them every day. Simply set up these tweets for a month and then watch your re-tweets happen!

Here’s an example of one that I recently posted:

“The pursuit of pleasure must be the goal of every rational person.” Voltaire

Invitations

Invite tweeps to your free events. No-cost events like teleseminars are great to tweet about because people love to share high-value, low-cost information with their lists. When you provide something without a cost – a workshop, teleseminar or report, your tweets about it are likely to get re-tweeted, which provides you with greater exposure to your target market.

Here’s an example of one of my recent posts:

How 2 write your book in a weekend – free telesemimar w/ @donnakozik. http://bit.ly/127GtU

Personal

twitter1Include some personal things that are going on with your life. What you choose to include is entirely up to you; however, be sure to be relatable. You don’t have to share your deepest inner thoughts or too much detail about your family, but sharing something about what you did over the weekend makes you more relatatable. Remember, Twitter is about connecting with people. Other people on Twitter want to connect with people – not stale businesses. People often connect on a personal level over food, pets or hobbies. This is why these seemingly unimportant tweets are actually very fruitful. These are pretty safe personal topics. General things about kids are another hot topic under this category. Just be aware that anything you say is out there for the world to read.

Here’s an example I tweeted recently:

Interesting pop culture moment: Told a story to my sister, who lives in Vietnam & realized she doesn’t know who Sara Jessica Parker is!

As you can see, Twitter is simply an online forum for connecting with others in 140 characters or less. Big and small brands are using Twitter to connect and impact their target markets and locate joint ventures. Can you, too?

Cheers…

Anitha
anitha.parthasarathy@silex.co.in

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Welcome to our new simplified website!

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Welcome to our new simplified website!

We’ve made some significant changes to make your Silex Technologies site experience better than ever. You’ll find improved, a cleaner interface and a new Customer Show Case section. Enjoy simplicity too..

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Cheers!

Keep Swine Flu Away..

Keep Swine Flu Away with Basic Precautions

1. Wash your hands frequently

Use the antibacterial soaps to cleanse your hands. Wash them often, at least 15 seconds and rinse with running water.

2. Get enough sleep & Keep hydrated

Try to get 8 hours of good sleep every night to keep your immune system in top flu-fighting shape. Drink 8 to10 glasses of water each day to flush toxins from your system and maintain good moisture and mucous production in your sinuses.

3. Boost your immune system

Keeping your body strong, nourished, and ready to fight infection is important in flu prevention. So stick with whole grains, colorful vegetables, and vitamin-rich fruits.

4. Keep informed

The government is taking necessary steps to prevent the pandemic and periodically release guidelines to keep the pandemic away. Please make sure to keep up to date on the information and act in a calm manner.

5. Avoid alcohol

Apart from being a mood depressant, alcohol is an immune suppressant that can actually decrease your resistance to viral infections like swine flu. So stay away from alcoholic drinks so that your immune system may be strong.

6. Be physically active

Moderate exercise can support the immune system by increasing circulation and oxygenating the body. For example brisk walking for 30-40 minutes 3-4 times a week will significantly perk up your immunity.

7. Keep away from sick people

Flu virus spreads when particles dispersed into the air through a cough or sneeze reach someone else’s nose. So if you have to be around someone who is sick, try to stay a few feet away from them and especially, avoid physical contact.

8. Know when to get help

Consult your doctor if you have a cough and fever and follow their instructions, including taking medicine as prescribed.

9. Avoid crowded areas

Try to avoid unnecessary trips outside. Moreover, avoid touching your eyes, nose or mouth. Germs spread this way.

Courtesy: Google Search, Bing, Yahoo Search…

Optimise Photos or Images for the Website.

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Creating graphics and posting images for your site is one fun thing to do in web development. Nothing makes your site stand out better than some great images.

Graphics and images can be used for entertainment, professionalism or a visual queue. A graphic designed properly can change your visitor’s outlook and/or decision for your site. It is important to you have images ready and optimized for your website.

Optimize Your Images

One thing to remember when creating graphics and images for your site is to optimize. What do you mean by optimization?

Optimization is a way to compress data to make your file size smaller. One way optimization works is that it will read through all the color of the image and use other color combinations to make similar colors. This will then discard some colors that will not be needed for the particular image. But there is a downside with optimization. You will lose quality in your graphic and/or images.

Quality vs. Size

When optimizing your images watch the quality compared to size. You want the smallest size possible for your site, making your site load faster. This will make it easier for your visitors and search engine bots.

If you image or graphic becomes too distorted, raise your file size. You don’t want a pixelated image on your site. You want your images to look good and professional. You just need to find a balance between having a clean professional picture and having a decent small file size.

Image Optimization Tools

Adobe Photoshop has put this into consideration in some of their new application versions. You can now do a File > Save for the Web Options and Adobe Photoshop has a pre-built optimizing process that is very good. You can choose what file type to save in and how much to compression and optimization. Adobe Photoshop is an expensive commercial program, another option is using Dynamic Drive’s Image Optimization.

Types of Image Files

Last thing to touch on is JPEG, GIF and PNG. There are so many file types, but these are highly recommended for web development.

JPEG

JPEG is a compressed file that has very good quality standards. Because of its compression, colors and data are squeezed out of it to create smaller file sizes. This can cause some blur with images with sharp edges, which is great for photos. If you look at a photo there are no straight lines or edges. Everything is blended together, which why JPEG is great for photos. You can get great optimization out of a JPEG file.

GIF

GIF is used more for vector based graphics. A vector based graphic is when a graphic is made of lines and shapes. Vector graphic have sharp corners, edges or text. When dealing with graphics like described, it is better to use a GIF rather than a JPEG. A JPEG could case distortion on your sharp lines. GIF can also be use for animation. Frame by frame animation saved as a .gif will animate on your page. Transparency is another feature that GIF can support. You can save your images with a transparent background.

PNG

PNG is one of the newest web graphic technologies. PNG is great for quality and file size. You have the best of both worlds in a PNG. PNG can also support transparent backgrounds. The only downside to a PNG file is that some old web browsers don’t support PNG. This problem is becoming less and less a concern. But keep that in mind.

Quickest Time for Web

Optimizing images and graphics is almost a must in web development. Having big file sizes could cause some of your visitors to leave your site. If your site is too slow to load, you need to optimize immediately. Rumour is that you have 3 seconds to pull a surfer in. If you site doesn’t load in that amount of time, then you might lose them. Time your page in your browser and see how long it takes. If you are under a couple of seconds, you’re doing a great job.

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