Two Tasty New IPhone Apps From Starbucks

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It seems as though iPhone junkies and coffee junkies are a match made in heaven. Starbucks recently launched two new applications for the iPhone that make it easy for customers to user their mobile to get their daily coffee fix.

The first application, myStarbucks, makes it possible allows customers to remember their friend’s favorite drink, locate nearby Starbucks locations, as well as other fun features. But the bigger development is an application that turns your Starbucks card into a bar code on your phone’s screen that allows you to pay for your coffee by scanning your phone.

“Digital coupons apparently have a higher redemption rate due to the discreteness (still looking cool while saving) and convenience.” Sarah Jo Sautter

This isn’t the first time Starbucks has made a move to support the mobile superuser crowd. In 2008, Starbucks shifted their wifi support from T-Mobile to AT&T, offering their Starbucks card holders two free hours of wifi access per day and completely free access for any AT&T broadband subscribers.

Thought of the week

twttr-fb

It was all pigs and birds this week 🙂

This week, technology has been feeding the Swine Flu hysteria, but also hopefully keeping us safe. There is a Google Maps Mashup totrack the spread of the disease. As well as an iPhone app to help you avoid it.

In non-flu-related news, Facebook has been showing some major Twitter envy this week. They opened up their “stream” API, which will hopefully lead to an assortment of useful tools including desktop widgets and personal feed management tools. But despite this new openness, the platform remains fundamentally closed, which means it will not offer any way to track emerging trends in the conversation data or search for what people are saying about your brand.

It’s a little disappointing that Facebook has only met the world halfway. There could be a lot of benefit to anonymous aggregated data. But should Facebook really be feeling the heat of competition. They’ve all but knocked MySpace out of the ballpark. And even though Twitter users are an attractive demographic60% of them quit within the first month.

Is Twitter the Facebook-killer or is it just the next Second Life?


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