What a blog can do for your business

We Often Hear What Can a Blog Do for a Business

personal-brand-blogIn order to best answer this we must all agree on what a Blog is. So the most common definition used for the word Blog is a web page made up of usually short, frequently updated posts that are arranged chronologically-the term is actually weblogs coined by Jorn Barger in 1997.

Blogs generally fall into two categories.

Personal Blogs: This is a mixture usually of a personal diary as well as opinion posts and even research links.

Business Blogs: These are usually more corporate tools for communicating with customers or employees to share knowledge and expertise in a certain area.

Currently, Business blogs are sweeping the business community. Blogs are an excellent way to share your company’s expertise, build additional web traffic, and connect with potential customers.

why-blogSo now on to the question at hand…..What Does Blogging Do for a Small Business?
• Blogging is a low-cost marketing initiative to enhance your web presence. For small business owners without the major marketing dollars this is a rather inexpensive method to get your company’s name out on the Internet.
• Updating the blog is a much quicker process to help introduce new concepts and even products online.
• These blogs also provide a business the opportunity to share your expertise and knowledge with a larger audience.
Here are a couple of examples of business blogs that I enjoy
Gizmodo (http://gizmodo.com/) is a weblog about everything about gadgets and gizmos for those who want to remain on the cutting edge of consumer electronics. As a web magazine, Gizmodo is quickly building a specialized audience in consumer electronics with an advertising business model.Corporate-blog

Research Buzz (http://www.researchbuzz.org/wp/) is an excellent resource tool for Internet research. An information provider, Research Buzz provides advertising and a special paid edition of their newsletter.

I encourage you to get online and check out the vast variety of blogs out there. Blogs do have a downside. Blogging does not provide the functionality of web pages and should never replace the need for a highly optimized website. However; knowing this blogs are a minimal cost initiative that are usually very advantageous to your small business.


One Response to What a blog can do for your business

  1. Business blogs help to get update about the business and grow the business.

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