Print Advertising Pros and Cons

targeted-advertising-chennai-indiaIf you’re a small business owner, and especially if you’re just starting out, you’ve most likely given some consideration to the best ways to advertise your business. Odds are good that print advertising is at or near the top of your list of potential advertising mediums.

There are pros and cons to any kind of advertising, and it’s beneficial to understand what these are before dipping into your hard-earned marketing budget. Following are some of the pros and cons of print advertising in newspapers and magazines.

Newspaper Advertising
Newspaper advertising has long been an effective way for small businesses to advertise their goods or services to the community around them. Consider both smaller neighborhood papers as well as larger city (or even national) newspapers. If your business is located in a small town, advertising in the local community paper makes sense; that way you can attract the locals who would most likely frequent your store. If your business or service is specific to a particular section of the newspaper, run your ad in that area of the paper. For example, if you run a sporting goods store, make sure your ad appears in the paper’s sports section.

get a websitePrint Advertising Pros and Cons
Advertising rates depend largely on readership numbers. Thus, a paper with a large circulation will have higher rates than one with fewer subscribers. But even though prices are based on the number of potential readers who will view your ad, this does not mean that rates are necessarily set in stone. You can often strike a better deal if you agree to run your ad for a set number of weeks or months. Moreover, doing so will give you consistent exposure, which is often what is needed in order to influence consumer purchase behavior.

Advantages to newspaper advertising include the following

  • Inexpensive to produce: A little research and know-how are often all that’s needed to create a targeted, successful ad.
  • Easy to switch out. If you have a regular ad in your local paper and want to change it to reflect a seasonal sale, a new coupon, or a new product, you can usually do so rather easily.
  • Different rates and sizes. Look at the various sizes of ads in the newspapers you are considering running ads in. Newspapers normally have several standard sizes. Some standard sizes include quarter-page, half-page and full-page. Ads also run horizontally or vertically. The bigger the ad, the more it will cost. Determine which size might work for your message.

Disadvantages to newspaper advertising include the following:

  • Limited readership. This is especially true nowadays when more and more people are eschewing print publications for online electronic versions.
  • Poor printed image quality. This can be a problem if you sell high-end clothing or your services as a portrait artist. In such instances, try to drive readers to your Web site — where you should have hi-resolution images — or play up discounted pricing.
  • No control over ad placement. Oftentimes newspapers won’t guarantee premium placement on any given page. That can be a problem if your competitor advertises in the same space.

advertisingMagazine Advertising
If you have more to spend on print advertising, consider placing ads in magazines. Whereas the goal of newspaper advertising is to communicate a specific offer, the goal of magazine ads is usually more about enhancing and sustaining brand image.

Magazine ads require you to consider your brand image and how you want to portray that image to your target audience. Advertising agencies specialize in creating such ads, but they aren’t cheap and most don’t accept one-off jobs. If you decide to design and write your ad yourself, pore through the periodicals in which you intend to advertise and scrutinize your competitors’ ads.

Advantages to magazine advertising include the following:

  • Access to a specific customer base. While anyone might subscribe to a local newspaper, only car enthusiasts subscribe to Car and Driver. Magazine ads allow you to better reach your target audience.
  • More bang for your buck. Readers don’t discard magazines as quickly as they do newspapers, so your ad will be relevant for a longer period of time.
  • Help brand your business. Magazine printing methods allow for higher resolution images and better color options, which allow you to build your brand image in a positive way. Just the fact that you are advertising in a magazine gives your company a certain professional cachet.

Disadvantages to magazine advertising include the following:

  • Ads can be expensive. Magazine advertising is usually pricier than newspaper advertising.
  • Tricky to schedule. Many magazines come out just once a month, or even every three months, and to meet their deadlines it’s often necessary to have ads completed six months before they’ll actually appear.


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TV Advertising Pros and Cons

Television Advertising Pros and Cons

According to a recent study by Ball State University on the media consumption habits of average Americans, despite the Internet’s steady rise in popularity over the last few years, television remains the dominant medium in most U.S. households. On average, the general population spends over four and a half hours a day in front of the tube, making TV watching one of the most common modern leisure activities. Is it any wonder then that television advertising is also the most powerful form of advertising?

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually demonstrate the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. In advertising, it often takes multiple touch points to effectively influence consumers’ purchasing behavior.

Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

To create an effective television ad, it’s first necessary to have a good script that highlights a strong offer. Ads must also be effectively produced, and it’s for this reason that it’s often better to enlist the services of an advertising agency, which can help you create an entire campaign.

Some of the advantages to advertising your small business on television include the following:

  • TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time.
  • It reaches viewers when they’re the most attentive.
  • It allows you to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility.
  • It gives you an opportunity to be creative and attach a personality to your business, which can be particularly effective for small businesses that rely on repeat customers.

Some Disadvantages to TV Advertising

For all its advantages, advertising your business on TV does have some disadvantages. Barring late night spots on your local cable television network, no other advertising medium is as likely to eat up your budget as quickly as TV will. Producing the ad, which can include hiring script writers, actors, film editors, or an advertising agency, is only the first step. You must also pay for air time, and because studies have shown that TV ads are most effective with repetition, you’ll almost certainly want to run your piece a number of times. Because of this, most television stations structure their pricing to make it more attractive for you to purchase advertising in chunks.

Another disadvantage is how difficult it can be to make changes. Whereas with newspaper advertising, updating sale pricing or a special offer is often as simple as swapping out a coupon, with television advertising it means updating your script and reshooting the entire ad, which costs additional money.

It can also be difficult to effectively target your core audience with television advertising, although there are a few best practices that can help. For starters, consider who your audience is before structuring your ad and purchasing airtime. Is a large portion of your clientele Spanish speaking? If so, you’d do well to purchase airtime on a Spanish-language station such as Telemundo. And if you’re in the baby stroller business, you’re probably better off purchasing time slots during the day when stay-at-home moms are most likely to see your ad.


Murphy’s Computers Laws

current

Murphy’s Computers (IT & Software) Laws

  • Any given program, when running, is obsolete.
  • Any given program costs more and takes longer each time it is run.
  • If a program is useful, it will have to be changed.
  • If a program is useless, it will have to be documented.
  • Any given program will expand to fill all the available memory.
  • The value of a program is inversely proportional to the weight of its output.
  • Program complexity grows until it exceeds the capability of the programmer who must maintain it.
  • Every non trivial program has at least one bug
    Corollary 1 – A sufficient condition for program triviality is that it have no bugs.
    Corollary 2 – At least one bug will be observed after the author leaves the organization.
  • Bugs will appear in one part of a working program when another ‘unrelated’ part is modified.
  • The subtlest bugs cause the greatest damage and problems.
    Corollary – A subtle bug will modify storage thereby masquerading as some other problem.
  • Lulled into Security Law
    A ‘debugged’ program that crashes will wipe out source files on storage devices when there is the least available backup.
  • A hardware failure will cause system software to crash, and the customer engineer will blame the programmer.
  • A system software crash will cause hardware to act strangely and the programmers will blame the customer engineer.
  • Undetectable errors are infinite in variety, in contrast to detectable errors, which by definition are limited.
  • Adding manpower to a late software project makes it later.
  • Make it possible for programmers to write programs in English, and you will find that programmers can not write in English.
  • The documented interfaces between standard software modules will have undocumented quirks.
  • The probability of a hardware failure disappearing is inversely proportional to the distance between the computer and the customer engineer.
  • A working program is one that has only unobserved bugs.
  • No matter how many resources you have, it is never enough.
  • Any cool program always requires more memory than you have.
  • When you finally buy enough memory, you will not have enough disk space.
  • Disks are always full. It is futile to try to get more disk space. Data expands to fill any void.
  • If a program actually fits in memory and has enough disk space, it is guaranteed to crash.
  • If such a program has not crashed yet, it is waiting for a critical moment before it crashes.
  • No matter how good of a deal you get on computer components, the price will always drop immediately after the purchase.
  • All components become obsolete.
  • The speed with which components become obsolete is directly proportional to the price of the component.
  • Software bugs are impossible to detect by anybody except the end user.
  • The maintenance engineer will never have seen a model quite like yours before.
  • It is axiomatic that any spares required will have just been discontinued and will be no longer in stock.
  • Any VDU, from the cheapest to the most expensive, will protect a twenty cent fuse by blowing first.
  • Any manufacturer making his warranties dependent upon the device being earthed will only supply power cabling with two wires.
  • If a circuit requires n components, then there will be only n – 1 components in locally-held stocks.
  • A failure in a device will never appear until it has passed final inspection.
  • Adding manpower to a late software project makes it later.
  • A program generator creates programs that are more buggy than the program generator.
  • All Constants are Variables.
  • Constants aren’t
  • Variables won’t
  • A part dropped from the workbench will roll to a degree of un-reachability proportional to its importance.
  • In a transistor circuit protected by a fuse, the transistor will always blow to protect the fuse.
  • The best way to see your boss is to access the Internet.
    Or…
    No matter how hard you work, the boss will only appear when you access the Internet.
  • The hard drive on your computer will only crash when it contains vital information that has not been backed up.
  • Computers don’t make errors-What they do they do on purpose.
  • If Murphy’s laws are so true then how come I can log onto this site and submi…………
    [connection reset – error message 928 ]
  • Gumption’s Law (?)
    Any problem, no matter how complex, can be found by simple inspection.
    Corollary: A nagging intruder with unsought advice will spot it immediately.
  • Each computer code has five bugs, and tis number does not depend on how many bugs have been already found (it is conservative).
  • Profanity is one language all computer users know.
  • The number of bugs always exceeds the number of lines found in a program.
  • The most ominous words for those using computers:  “Daddy, what does ‘Now formatting Drive C mean’?”
  • When putting something into memory, always remember where you put it.
    Sent by Paul Pigott
  • Every non-trivial program contains at least one bug.
  • Every non-trivial program can be simplified by at least one line of code.
    The conclusion of the last two laws: Every non trivial program can be simplified to one line of code, and it will contain a bug.
    Sent by Brandon Aiken
  • An expert is someone brought in at the last minute to share the blame.
    Sent by Bassey Essien.
  • Debugging is at least twice as hard as writing the program in the first place.
    So if your code is as clever as you can possibly make it, then by definition you’re not smart enough to debug it.
    Sent by Brian Kernighan
  • Bahaman’s Law:
    for any given software, the moment you manage to master it, a new version appears.
    The new version always manages to change the one feature you need most.
  • Patches – don’t.
  • Most computer errors can be attributed to a similar problem – a screw loose behind the keyboard.
  • Whenever you need a crucial file from the server, the network will be down.
  • Whenever you need a crucial file from your hard drive, your computer will crash.
  • E-mailed tasking will always come just before you log off.
  • A quarantined virus – will be opened.
  • A chain letter – will be sent.  To global.  A dozen times.
  • The chance of a virus infecting your network is directly proportional to the amount of damage it does.
  • The chances of getting off work on time is inversely proportional to how much e-mail the boss leaves for until end of the day.
  • The faster you need a hardcopy, the more people will be using the only office printer.
  • General Fault Errors are the “Check Engine” light of computers. If it can be fixed, chances are it’s not by you.
  • A patch is a piece of software which replaces old bugs with new bugs.
  • The chances of a program doing what it’s supposed to do is inversely proportional to the number of lines of code used to write it.
  • The probability of forgetting your password is directly proportional to the frequency of changing it.
  • No matter how fantastic your latest and greatest PC is, you will be able to buy it for half the price in 12 months.
    The last two laws were sent by Zain
  • The longer it takes to download a program the more likely it won’t run.
  • Failure is not an option, it’s included with the software.
  • A program is good when it’s bug free – which is impossible.
  • If you forget to save you’re work every 5 minutes, it will break down after you’ve been at it for an hour.
  • It’s not a bug, it’s an undocumented feature.
  • The amount of time taken to successfully complete a software project is in direct proportion to the amount of Marketing input.
    Corollary: Marketing should not be located in the same city – much less on the same campus – as Engineering and/or Programming.
  • The only thing worse than an end-user without a clue is an end-user who has a clue – usually the wrong one.
  • According to most Tech Support people, the most common user error message (regardless of Operating System) is ID 10T.
    End-users’ Corollary 1: most application failures occur between the hours of 2 and 4 am on a Sunday night – with a 6 am Monday deadline for the project.
    End-users’ Corollary 2: On the graveyard shift, there’s no Tech Support to hear you scream!
  • Bugs mysteriously appear when you say, “Watch this!”
    corollary: If you call another programmer over to see if he knows what’s wrong the bug disappears.
    The corollary was sent by S. Bussell.
  • The probability of bugs appearing is directly proportional to the number and importance of people watching.
    The last two laws were sent by Bill Smith.
  • An employee rank is in inverse proportion to his use of a computer, and in proportion to its performance.
  • The only program that runs perfectly every time, is a virus
  • If a project is completed on schedule, it wasn’t debugged properly.
  • Non Crash Operating System aren’t.
  • The worst bugs in your program will show up only during the final review.
  • The people who say that computers are simple to use are the same people who tell you how to build a watch when you ask what time it is.
  • Philington’s First Law
    If it works, it’s production. If it doesn’t, it’s a test.
  • Philington’s Second Law
    Real programmers don’t comment their code. If it was hard to write, it should be hard to understand.
  • Format C: fixes all
  • Law of Computer Generated Aerodynamics
    Computers suck.
  • Law of Recycling
    A computer that has been on the market for 6 weeks is still usable as a boat anchor.
  • Law of Anti-security
    The best way past a pesky security feature is a 13-year-old.
  • Law of Acceleration
    A computer that has surpassed its user’s frustration capacity (FC) will accelerate downwards at 9.8 meters per second squared.
  • Computers let you waste time efficiently
  • Make a system even a moron can use and a moron will use it.
  • Make one that requires training or intelligence and only a moron will use it, but there will be more help desk calls.
    Sent by S. Bussell
  • The likelihood of problems occurring is inversely proportional to the amount of time remaining before the deadline.
  • You will always discover errors in your work after you have printed/submitted it.
    The last two laws were sent by Niels Hageman
  • 90% of a programmer errors come from data from other programmers.
  • ‘Illegal Error’ messages only happen when you forget to save your work
  • If you make the letters in your Word document bigger and then you print it out, you’ll have everything on the first page and only one line on the second.
  • the OEM did not actually manufacture the part you need to replace
  • By the time you learn your new computer you’ll need a new one.
  • After a software is released, the first bug found will be by a person who normally does not use that portion of the program but was wondering why he can’t do something he normally would not do.
  • When the Downloading Window says “99%complete”, there will be a fluctuation in the voltage and you’ll have to start all over again.
  • Millions of people believe they are animals, but I have yet to meet one that believe in Windows’ stability. Even human stupidity has limits 😉
  • The troubleshooting guide contains the answer to every problem except yours.
  • Plugins Law
    Whenever you install a group of plugins one by one just to find out which one can make your software work, you either haven’t gotten the right one, or have accidentally skipped the right one or it has become the last one installed.
  • No matter what problem you have with your computer – Its Always Microsoft’s fault
    Corollary: If its not their fault – Blame them anyway 🙂
  • You will get disconnected from the Internet or experience a computer crash when you are downloading. If you don’t experience one within 80% completion, then it will happen at 99%. If you do manage to get the file, then it will turn out to be completely useless and/or invalid.
  • You’ll always receive an e-mail from a web site that you never visit before.
  • 75% of the bugs laws in this page can be applied to MS Windows (Any version).
  • Auto Correct – isn’t
  • Microsoft excel- doesn’t
  • If you need to shutdown your PC ASAP, It will restart.
  • The quickest way to shutdown a PC is to unplug it.
    Corollary: ACPI shutdown (sometimes faster to get to than the plug) does not always work.
    Corollary: ACPI shutdown will fail most frequently when you run the risk of being caught doing something.
  • No matter how big a hard drive you buy, you’ll need to double it in a year.
  • Complete computer breakdown will happen shortly after the maintenance person has left.
    Sent by Jan Wenall
  • A virus will be erased when the hard drive crashes, making it useless for antivirus program to fix it.
  • The problem always exists between one keyboard and it’s respective chair.
    (On submission problem was insomnia… zzzzzz)
  • A program that compile on the first run has an error in the algorithm
  • Edward V. Berard Law
    Walking on water and developing software to specification are easy as long as both are frozen.
    Sent by Andre Van Dun
  • The smaller the size of your email account, the more junk mail you will get
  • The boss will always come to your workspace when you accidentally open an adult link
  • The more pop-up screens you have, the more likely the boss will come by
    The last three laws were sent by Mark
  • A computer is only as smart as the person using it
  • If it ain’t broke, Overclock it!
  • If you’re in a hurry, your computer will crash, a hard drive will become corrupted, or your files will be erased. Any way, you’re screwed if you have a deadline.
  • Software Reliability:
    Investment in software reliability will increase until it exceeds the probable cost of errors.
  • Computer sadism: When the computer causes physical or mental damage to a person and can’t receive such a return favor (due to management rules).
  • Computer masochism: When a computer takes all the abuse you think you can give it and continues working as it should.
  • The sound of grinding metal or the sight of smoke coming from a case is a warning that you are trying to do too much with too little.
  • The survivability of a system is directly proportional to the price of the cooling system applied to it and inversely proportional to the amount of use it sees.
  • Antivirus systems only effectively work on a virus after given virus has passed its prime.
  • The most frightening of viruses is the virus you do not know is already there.
  • The amount of damage that a string of code can do is inversely proportional to the length of the string
  • You only receive instant messaging, when working on a project that’s due instantly
    Sent by Keith
  • When designing a program to handle all possible dumb errors, nature creates a dumber user
    Sent by Rich Spejcher
  • There is an inverse relationship between an organization’s hierarchy and its understanding of computers.
  • Pioneers get arrows
  • The smallest problems will immediately be brought to the attention of the CEO, but the big problems will be ignored until the affected system goes down.
  • Leet speak is nothing more than some poor fool’s attempt to type really, really fast.
  • Computers never work the way they are supposed to. Especially when nothing is wrong with them.
  • A program will work the you think is should only when you don’t care if it does.
  • Software does not fail when the technician is in the room.
  • as soon as you download a big file, your computer with shut down
  • The longer the e-mail, the greater the chance it will not make it to its detination, for whatever reason
  • If you were preventive enough to save a copy of anything, you will not need it. Therefore – Not saving a copy of anything is directly proportional to the value of the information lost and the amount of time invested in gathering and typing it
  • Proof-read all e-mails three or four times before sending it. All errors are detected immediatly after being sent
  • Murphy works for Microsoft. In fact, he is in charge of their QA
  • the chance to lose data is inversely proportional to the number people in the room when updating a simple server program
  • Good enough – isn’t, unless there is a deadline.
  • Don’t take it personally, stupid

(C) http://www.murphys-laws.com

Maps by Magic Wall

Maps Made by Mr. Magician

 

 

Named one of InfoWorld’s top tech startups for 2008, Perceptive Pixel is the company that created CNN’s “magic wall” map during last year’s political campaign:

http://www.perceptivepixel.com/

Designers could take some cues from this touch screen technology, especially when creating an interface that allows a user to dig deep and yet have a sense of how to come up for air.

Also, the systems are currently retailing for $100k, which is affordable for some ambitious clients. Think digital-out-of-home.

Think auto show.

Instantly transform your notebook into a high-comfort workstation: Alto™ Cordless

For increased viewing comfort, the Logitech® Alto™ Cordless raises your notebook display—and adds a full-size, cordless keyboard and convenient USB hub. 

The display stand helps place the screen at eye level, the optimal viewing distance. You’re more relaxed—and more productive. The full-size, cordless keyboard (which includes a number pad) lets you type faster, with less fatigue. An integrated, soft palm rest provides extra wrist support. Three Hi-Speed USB ports add instant connectivity for your favorite peripherals—cordless mice, printers, external drives, and more.

Comfort

  • Elevates display for viewing comfort: Encourages a more comfortable posture by raising the notebook display to eye level and the optimal viewing distance. Stay more relaxed—and more productive.
  • Full-size, cordless keyboard: Type faster, with less fatigue. The integrated, soft palm rest provides extra wrist support, while keeping your hands away from the heat generated by the notebook.

Convenience

  • Media controls: Enjoy instant access to your digital music with media and volume controls on the keyboard.
  • Built-in USB hub: Use the three Hi-Speed USB ports to add instant connectivity for your favorite peripherals—cordless mice, printers, external drives, and more.
  • Works with virtually all notebooks: Use it with your current notebook—and your next one.
  • Easy to set up and store: Flips open for instant use on almost any surface. Snaps together for easy transport and storage. Move the detachable keyboard off to the side when you need more space.
  • Eliminates cable clutter: Built-in cable restraints help organize and secure cables, reducing clutter.

System Requirements

  • PC notebook (up to 15.4-inch)
  • Windows® XP, Windows Vista™
  • USB port

Package Contents

  • Logitech® Alto™ Cordless
  • 2 AAA alkaline batteries
  • AC power adapter*
  • Installation Guide
  • 5-year limited warranty

 

 

🙂

What is NDA?

Non-Disclosure Agreements (NDA’s)
To Protect Your Intellectual Property

For many companies today, one of their most valuable assets is their Intellectual Property (IP). Companies must take appropriate steps to protect the value of this asset, as they would any physical asset, yet must also utilize it to its full potential. 

Much like a distribution company would not keep its trucks in the garage to keep them from being involved in an accident on the highway, a start-up company can’t keep its ideas locked away from the business partners who can make it a success. The distribution company protects its asset (trucks) with vehicle insurance so they can use them without exposing the company to financial ruin. The start-up company can protect their asset (IP) in several ways. One way is through a non-disclosure agreement. 

A non-disclosure agreement (NDA), sometimes called a confidentiality agreement, allows a company to share its IP with others, whose input it needs, without unduly jeopardizing that information. For example, if you have a new product or feature in development, but you need to consult an expert for advice on how to proceed, an appropriate NDA can ensure that the expert doesn’t hand the details of your new product to a competitor of yours. 

A non-disclosure agreement is a legal contract between you and the other party. You agree to disclose certain information to them for a specific purpose. They agree to not disclose that information to anyone else. Sample agreements are included at the bottom of this article. 

A non-disclosure agreement is only one way to protect your IP. In their excellent article Covenants Not to Compete in Intellectual Property Transactions, Lott and Freidland states “In the protection of intellectual property, trademarks, patents, copyrights and trade secrets, it is important to utilize all means available. Obtaining appropriate registrations, and taking adequate security precautions are critical, but they are no substitute for contractual restrictions on the use and disclosure of intellectual property.”

Johns Hopkins University uses NDAs to preserve unfiled patent rights, trade secrets, business plans, and other confidential and proprietary information and requires them of their researchers. 

Why An NDA?

  1. You use a non-disclosure agreement when you have information that you need to give to someone, but you don’t want them to pass that information to anyone else. This might occur because:
  2. You have developed a prototype of a new widget. Before you decide whether or not to produce it, you need to get a cost estimate form a fab shop 
  3. You have developed a new business model that you want to present to venture capitalists for funding, but you don’t want them to take the idea and develop it on their own 
  4. You want to respond to a confidential RFP from the government but no one in your organization can write the proposal. You need to hire an outsider, but don’t want him disclosing to your competitors what he learns 
  5. You are trying to sell your company and the buyer wants details on your operations. You are concerned that they not cancel the deal as soon as they learn all your secrets and go use them themselves.

What Does An NDA Look Like?

Many companies have their non-disclosure agreements posted on the Internet for one reason or another. Here are some of the NDAs currently on the Internet. There are many similarities among them, yet they show a broad range of industry and company size. e.g. 

  • Microsoft (Exam Security) 
  • National Institute of Standards and Technology 
  • New Mexico State University 
  • Archaeopteryx Software, Inc. 

As with any legal document, you should consult with a trained professional. Do not rely on forms you take off the Internet and edit unless you are qualified to do so. For those for whom it is appropriate, here are a couple of sample blank NDAs. 

 

 

——- 

How To Create A Website

If you are new to web design and would like to create a website, this section is for you. Creating a website from scratch can be daunting for beginners, especially for someone who has no or little experience with the internet. For the first time, the Sitecritic team has put together a guide for people who want to create a website but do not know how to go about doing it. If you like, you can call this guide “Website Creation For Dummies”.

Objectives

The objective of our tutorial is to guide you through the complicated process of creating a website without doing any programming.

After you have created the website, you can always go back and add more advance features to your site or refine your webpages anytime. 

Getting The Mindset Right

Firstly, you must know what you want to do with the website. Do you want to create a website for fun or for business? Do you intend to make money out of it? If you are serious about website creation, you must be prepared to invest at least $150 USD even if you are to design your own website. Why $150? For domain hosting and registration. If you just want to play around, you can get free domains easily by just googling for ‘free domains’. Domain registration and hosting will be discussed more later. 

There may be times when our guide may be different from the norm. It is hard for us to explain everything in every step and we do not want to complicate you with new terms. As mentioned, this “How To Create A Website” guide is for beginners. Therefore in every step, we try to be as brief as possible without using too many computer jargons. If you are stucked because of certain concepts, the first website you should visit is wikipedia.org (This is one of those websites that you have to remember). Our article section is a also good resource for web design and internet technologies. 

Software That You Must Install 

We strongly encourage you to install 3 free software before you start. They are the Google toolbar, Alexa Toolbar and Firefox browser. You can download Google’s toolbar from toolbar.google.com, Alexa toolbar from download.alexa.com and firefox browser from www.mozilla.com/firefox/

Google pagerank(PR) is an estimate of how important a website is to the google search engine. Many people believe that the higher the page rank, the better your website will be ranked in the google search engine results (This is still debatable at the time of writting). Alexa ranking gives you an estimate of the traffic of a website; The higher the traffic, the lower the figure. Yahoo.com for example, has an alexa ranking of 1 for a long time already. Though not accurate, many people still use it as a gauge of the performance of a website. It works by giving a website a vote everytime someone with alexa installed visited the site. You will need to use these toolbars when doing search engine optimisation. 

Why Firefox browser?
Firefox is the next most popular browser after Internet Explorer. When designing your website, you want it to look correct both in IE and Firefox. This is the aesthetic part. 

Website Creation Quick Summary

To let you have an overview of what is happening, we have summarised “How to create a website” in 6 steps: 

1. Keyword research and how to choose good keywords
2. Buy a domain name and a hosting package.
3. Create your web pages.
4. Upload your website.
5. Optimize your site for search engines.
6. Monitor your website traffic. 

Are you are ready to proceed? 

😉 😀

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