The Superlative Conspiracy, We Are



The site for Swedish street wear brand WESC (We Are the Superlative Conspiracy) rethinks the online catalog experience with an Ajax Flash interface that enables users to explore the clothing collection in a fun and engaging way, using the arrow keys to jump around the huge one page layout. The site effectively breaks the boundaries imposed by the browser window and presents information as a series of layers as opposed to pages. Many sites utilize this technology these days, but it’s nice to see a clean, simple and fresh implementation.


The homepage campaign photo treatments are pretty entertaining too.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: