Future is written


You may have heard there’s a writers strike.  That’s why The Daily Show, Colbert Report, SNL, and a host of others are now or are soon to be in reruns indefinitely.  It is an article of faith on both sides of the strike that digital distribution of content is going to one day replace television as the way you consume your entertainment.  
The biggest issue of the confrontation is how to split the money pie when that happens.  If the strike goes on for even a few months, that day may come quicker than anyone thought.  Remember how hard it was for baseball to get its audience back after their last strike?  Well, there was no new sport to replace baseball in fan’s lives.  There is already such a vibrant digital content universe that TV has been steadily losing audience.  Now it may fall off a cliff, but the soft landing for viewers is everything they can be entertained by online.  

Is the strike bad for the companies?  The guild?  The viewers?  Maybe for all of them in the short term.  But while the future, as The Clash said, is unwritten, good entertainment is not.  In the long term an economic model will develop that allows the creators, the stars, and the producers of the programming you will watch through infrastructure that used to be called “cable television” to get back to business. 


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