How do you compare Search Engine Listings with other?

How do search engine listings compare to banner ads, bulk email or affiliate programs?

A study conducted by NPD Group, a research group specializing in consumer purchasing and behavior, tested the impact of search listings, bulk email, and affiliate programs across a variety of target markets. In every situation, search engine listings came out on top.

Results: Consumers are 12 times more likely to purchase your products or services after finding your web site through a search engine than all other programs combined!


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